Rei, a.k.a Callum Rei McDougall is a 23-year-old multi talented musician from Wellington, New Zealand. Currently based in Auckland, his music seamlessly bridges multiple genres, in particular Urban and Electronic.
His sound is strongly influenced by his bicultural identity, being a New Zealander of Pākeha (European) and Māori (Ngāti Raukawa) descent. This is represented through his
Huia feather logo, which is a Māori symbol of mana (prestige) and rangatiratanga (chieftanship). He aims to create a global Hip Hop sound, which exhibits his South Pacific background while transcending cultural barriers.
In 2015 Rei graduated from Victoria University with a BA majoring in Te Reo Māori, and a minor in Marketing. Not only that, he released his debut album C.H.I.E.F (with the help of mentor Barnaby Weir) which won the award for Best Māori Urban/Hip Hop/RnB album at the Waiata Māori Music Awards. In
2015, Rei also linked up with STA Travel to represent NZ on a global scale as a part of their STA Travel Sounds project.
In 2016, Rei released several NZ on Air funded music videos in the lead up to his second album A Place to Stand. His video The Chief’s Speech won the Māori Music award for best music video and was also featured on international Hip Hop blog ‘Montreality’, receiving over 30k views in only a couple of days.
In June 2017, Rei released A Place to Stand which debuted at #1 on the NZ iTunes Hip Hop chart and #1 on the NZ Heatseeker albums chart. The album has also just won the Best Urban Album Award at the Māori Music Awards.
Showing no signs of slowing anytime soon, Rei has released ‘Them Feels’ with a new music video as his fresh summer jam. Shot in Hawai’i, this track/video combo is sure to get you hyped with its island melodies mixed with dancehall rhythms. This tune is right on time with the new waves of global pop/urban music, easily vibing alongside the latest Major Lazer, Drake and French Montana tunes..