Ellis Cloud

Tell us your real names, country of birth, date of birth and childhood experience.

I’m Francesco Riccardo Lo Faso and I was born on 20th, November 1987 in Italy. My childhood as I’ve said in other occasions was far from being musical. I actually sort of hated music because I was raised with Italian mainstream music of the 80’s and believe me, it’s 99% garbage. I simply thought I had seen it all.

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Tell us about your music career, your band name, musical background, experience and skills.

I’ve been making music since I was about 19. It all started with a rusty guitar and it ended by adding bass, synths and samples. I’ve changed main influences every year since then. I started from jazz and Motown music and ended with independent music, pop and hip hop. But in the middle there have been massive moments of new wave, shoe gaze, post-rock, math-rock, psyche Delia, electronic music from idm to techno. I’m technically a multi-instrumentalist but I’ve always thought it looks pretentious to read, especially considering that I’m the most distant thing from an academic figure and that I often don’t even know the notes I play, but I play them just because I please. But I’m well experienced on the use of DAWs and producing in general.

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Tell us about your genre, concept and idea behind your music video and the song.

My genre is technically pop but it’s not something you generally see on charts. It’s too melodic to fit the ‘indie’ thing (I’ve been told this ridiculous thing many times by now) and well. Let’s just say they’re mostly happy and upbeat songs. The idea for the song, and for the whole album ‘Born in The 20’s’, was to recreate what I imagine 2040’s will be like. I depict them by using different characters with different and equally bizarre moments set in a timeline totally different from ours, yet somehow familiar.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

You need to know that music comes first to me. All the Instagram and big like bullshit just gives me headaches. I come from that side of music made of people gone broke to pay for their instruments and whose concepts of beauty come from their records experience, not from what’s trending. I know a lot of the industry even though I’ve never been an insider and all I can say is: Jesus Christ what a drag.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

My fellow musicians all come from jazz background. They’re simply amazing. My producer is a sort of infant prodigy since at 17 he was already able to teach Pro Tools and sound engineering to a class of adults that were no newbies. ‘Tangled Wires’ was recorded with us having in mind passages from Orwell’s 1984, so we tried to recreate this aseptic sonic scenario, sort of dystrophic landscapes, with robotic guitars, long pads and distorted samples. Yet we used a mellotron in it, an instrument far from the sci-fi scenery.

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Tell us how long you have been in the music industry, your experience and your future goal.

I’ve never really been in the industry. My goal is to be a part of it, making about 5 million and then talking shit about all the industry.

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Tell us what inspires you to write, compose and sing.

Usually some unique story I see behind someone or a very sad mood. I get a melody inside my head bugging me for weeks/months until I say ‘OK, you won, let’s try it’.

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Tell us the secret behind making a hit song.

Why would I share that information with you? OK. You take the billboard 100, steal about 15 samples here and there, you take a vocalist that sounds like half of that other male/female artists and write the simplest catchy melody that crosses your mind. There’s a slight yet real possibility that it will succeed.

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Tell us the message you will like to pass to your fans out there.

Stop listening to that Trap crap and buy a Beatles’ record.

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Tell the kind of advice you will give to an upcoming artist.

Stop playing covers after a while. Try your own music. Maybe it’ll suck in the beginning but eventually you’ll have your own style.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

Born in The 20’s’ is my very first record and it came out like 3 days ago. As far as I know Forbes hasn’t noticed yet, hence no awards coming to me this week.

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.

-Lots of local Italian radio at the moment. No TV, YET. I can say: keep featuring me!

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Tell us how you write your lyrics, compose, sing and record in the studio.

When songs are just ideas I sing with really random English that I use just to match the beat with the melody. Then I convert what I wrote into something that makes sense, but not too much. My singing in the studio is so moody. I can enter the studio 30 days in a row, and everyday I’ll sing differently, something that gives my producer a really hard time.

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Name five biggest artists that you look up to like idols.

Bill Hicks, Amy Winehouse, St. Vincent, Thundercat, Jonny Greenwood.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

I would really like to end up on a Thundercat record. Even just the name without playing. That’d be quite an accomplishment.

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Give us the links to your website and your entire social network.

You’ll find every social link and useful stuff at elliscloudmusic.com

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Give us the links to your various stores for fans to buy your music.

You can buy merchandising and physical copies on my website and on iTunes at https://itunes.apple.com/it/album/born-in-the-20s/id1280739018?l=en

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Tell us about your happiest day and saddest day.

My happiest day is when there’s pizza for dinner. My saddest days are all the others.

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