Tell us about your genre, concept and idea behind your music video and the song.
I’m in the dance, funk and pop genre. The music should be swinging. If it’s not a good groove, I’ll throw the song straight away. In addition to that, I am broad in my approach to the music I create. Everything from rock to singer songwriter is what comes out when I create music. I do not want to limit myself to a style. “Turn Me On” is a song that I created because I found a really good beat that I could not let go, on this I put a repetitive bass that led me to free style a good melody. From the first keystroke to the finished mix it took merely 6 hours. Done the good old way – recorded on tape with all choirs and backup vocals done in real time.
This song is the foundation for my first album as it was the one who landed me a record contract.
Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.
My first single went very well and went to top 20 on the Swedish dance lists. It sold in just over 20,000 ex, the other singles also went well but not in the same numbers. In order to hype me for the album release, I was urged to record a cover song (this because the record company thought it would create a bigger hit that would help the album release). The single “Miss You” by Rolling Stones was no big hit , and I felt I had lost confidence in the record company and decided to cancel the collaboration and withdraw the whole album. I was able to do this since I have been very careful signing papers and guarded my copyright. I own the songs on the album.
For a couple of years I have been with the family, got children and published a couple of books . Two years ago, I had the urge to write music again. So I built a studio, bought a number of guitars and started writing music again. The first song I released a year ago is “Annie” and is a newly written song where I collaborated with Lars Chriss from the hard rock band Lions Share ( facebook.com/lionsshareband) , who produced and mixed the song. The song “Annie” has done very well on Spotify and is now up in 38,000 streams.
Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.
As a solo artist, I do everything by myself. I write and produce my demos from start to finish. When it comes to a ready-made production, I hire those who are currently the ones I think are the best suited for the song.
The ones I have worked with are Denniz Pop, Max Martin, Rami Yacoub and Lars Chriss. A collaboration that did not happen because I did not have the time is with the super producer RedOne (Lady GaGa, Michael Jackson, Iglesias). He was fired and flamed over a demo that will be my next single release, November 23, 2017 on all major platforms.
The video to “Turn Me On” is done by me entirely. I’m pretty good at creating videos for the purpose of being on YouTube with small funds.
Tell us the secret behind making a hit song.
When the kids go crazy over a song, you know that you have found a good candidate for a hit. Hit is in the ears of the beholder, which means that you can write the world’s biggest monster hit but if the rest of the world don’t think so you have no hit. That’s reality.
I love music and I especially have a good ear to hear the ones I’ve knitted together. I even think that my idols Prince, Paul Stanley, James Brown, Maurce White, etc., sat in their respective studios and roughly listened to their own compositions.
List Radio or TV stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.
Jamsphere Rock Radio, jamsphererockradio.com plays two of my songs “Turn Me On” and the title song from the album “Coz I’m Kahsay” 4-6 times a day.
Robaer (playlist curator) with over 450,000 followers added my song to his lists.
Eternity Network shared “Turn Me On” to playlist on spotify with 6000 followers.
Tell us how you write your lyrics, compose, sing and record in the studio.
When I write texts, I start with the chorus – it must be done first. Then comes the verse and the bridge. That’s the simple bit. It is easy for me to tell a story. When the song is finished, the process of arranging the different parts follows. Work with drums and sound, what instruments are used to get the overall feeling, make a hook, etc. I see this part as dressing up for a party, job or other events.
Once this is done, I start the recording of the song . All songs are recorded in my studio and mics and settings are adapted to fit my voice. When all pieces are in place, the song will rest for a few days. Then the process of killing your darlings begins (I have the ability to record too much song parts and the hard work is scarcely cut so hard that only the most important and the best is left). Then it’s mix and out to the audience using CD Baby as my aggregator.
Name five biggest artists that you like.
Earth Wind & Fire, Prince, KISS, Rick James and Anita Baker.
Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.
Maybe Eminem – since I find his flow to be fantastic. Also Bootsy Collins would be nice to jam with. I would love to play rhythm guitar with Kamelot.