Tell us your real names, country of birth, date of birth and childhood experience.

My real name is Lexi Strate! I’m a Canadian girl born on May 24, 1993. I grew up in small towns with my family of 4 and 2 cats. If I wasn’t hanging out with my brother or playing outside with my friends, I was in my room with my karaoke machine!

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Tell us about your music career, your band name, musical background, experience and skills.

I’m a solo artist, and I go by my actual name – Lexi Strate. I’ve been singing since I was little. I was in choir right from Kindergarten all the way until graduation. I started taking guitar lessons when I was 12 and began posting covers on YouTube and entering in singing contests. Ever since winning my first singing contest in 2012 I’ve been performing professionally and writing/recording/releasing original music.

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Tell us about your genre, concept and idea behind your music video and the song.

All of my original music fits into the pop genre, however my new release, “Going Going Gone” could be better described as a down- tempo electro-pop song with a smokey jazz- like vocal. The song is about a person’s struggle in a relationship where they know they have to make a decision whether to stay or leave. We decided to do a bit of an 80’s themed music video using an old Betamax camera. In the video I’m moving on from my boy troubles by having a fun time with my girlfriends getting into our own kind of trouble!

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

There are always ups and downs that you encounter along the way in this business but I have found that it’s best to try and stay level; don’t get too high on the highs and don’t get too low on the lows!

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

I have the best team I could ask for! My manager/producer Dan Davidson is always giving me the best advice and guidance in this crazy industry. My producer Ari Rhodes is a creative musical genius that makes me sound cooler than I am. My radio/marketing promoter Bill Miller is always grinding, doing anything he can to get my name out there. My video director Travis Nesbitt just gets me – he does an awesome job at bringing out my personality. “Going Going Gone” was written and recorded at Hands Up Music’s studio in Edmonton (with Dan Davidson) and then sent off to Ari Rhodes in Toronto for further production. The music video was also shot around Edmonton with Travis Nesbitt, a vintage Betamax cam, and a couple of hired friends!

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Tell us how long you have been in the music industry, your experience and your future goal.

I’m proud to say I have been a professional singer/musician for 5 years now. I have met and worked with so many great people, I have learned so much and grown as an artist through good and bad experiences, and I’m very proud of my accomplishments so far. I still have many goals for the future – I want to perform on Ellen, write a song with Pharrell, and sell out an arena!

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Tell us what inspires you to write, compose and sing.

My fans, friends, family and music team continually inspire me and cheer me on as I pursue my passion! There’s no other path that I picture for myself. Nothing comes more natural to me than singing for others.

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Tell us the secret behind making a hit song.

Keep writing! You might have to write 30 songs before you get one really good one. I also feel like the key is to keep things simple, be confident, and write what you care about.

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Tell us the message you will like to pass to your fans out there.

You motivate me and I love you! Thank you for the inspiration and I hope I can inspire you to chase your dreams too…. I don’t mean to sound corny, that’s just how I feel!

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Tell the kind of advice you will give to an upcoming artist.

Take every opportunity that comes your way. Build a team of people you can trust and who believe in you. Trust your gut!

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

Everything kind of started when I won the Virgin Radio Star contest and recorded my first three singles with Writer/producer Mike James in Vancouver in 2012. I then started to explore song writing and released a song that I co-wrote with Jeff Dawson and Laurell, called “Chances” that ended up reaching the Top 40 on Canadian Radio! I began getting offered amazing show opportunities, opening up for artists such as Coleman Hell, The Sheepdogs, The Trews, Virginia to Vegas, The Strumbellas, and Michael Bernard Fitzgerald. I recorded my debut EP – “WAVES” with my amazing production team – Hands Up Music that was released last year and was named “EP Of The Year” by Canadian Music Blog. Shortly after I received the award for “Pop Artist of the Year” at the 2016 Western Canadian Music Awards.

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.

Canadian Radio has been really good to me. Shout out to 93.7 Wayne FM, AIR 106.1 and all the other stations still spinning my tunes. The Revue, Canadian Beats, The Dutch Guy, BigBoyDogg, Canadian Music Blog, Parx-e and Starlight Music Chronicles have all showed me the love on their blogs. Spotify has also helped me out a lot by adding my songs to some of their popular playlists. Thank you all for supporting me and helping me get my music out there!

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Tell us how you write your lyrics, compose, sing and record in the studio.

I usually co-write with 1-2 people. It’s great to write with someone who has some production experience because I prefer to write to a basic beat/track so I can really get in the groove! I tend to listen to my current favourite songs for inspiration. Normally we start with a cool title or hook line and then build from there! We record scratch vocals for a demo the same day and send it off to my producer Ari Rhodes to do his magic and then record final vocals/adlibs later.

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Name five biggest artists that you look up to like idols.

Alanis Morrisette, Ellie Goulding, Halsey, Lorde, and Sia. #GIRLPOWER

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

Julia Michaels, Chance The Rapper, and SonReal are all artists I’d love to create with. My dream collaboration would probably be with Pharrell Williams. He seems to have his hands in every song I like!

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Give us the links to your website and your entire social network.

Website: www.lexistrate.com

Instagram: www.instagram.com/lexistrate

Twitter: https://twitter.com/LexiStrate

Facebook: https://www.facebook.com/LexiStrate/

YouTube: https://www.youtube.com/user/LexiStrate

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Give us the links to your various stores for fans to buy your music.

iTunes: https://itunes.apple.com/ca/artist/lexi-strate/id557894089

Spotify: https://open.spotify.com/artist/6UYpdyWhZGSDRbXLc7hDoR

SoundCloud: https://soundcloud.com/lexi-strate

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Tell us about your happiest day and saddest day.

Hearing of the sudden loss of a family member has been my saddest day. My happiest day might have been the day I won my Western Canadian Music Award and got to share that big moment with my family and team.


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