Tell us your real names, country of birth, date of birth and childhood experience.

I’m Jordan, 24, born in New Jersey and raised in Toronto. Grew up in a family of musicians and music lovers in the cultural mosaic of Toronto, introduced to music like hip hop, rock, blues, r&b and dancehall growing up.

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Tell us about your music career, your band name, musical background, experience and skills.

I make music under the name grandson. I blend different genres of music I’m influenced by in a way that feels cathartic. I spent years producing and ghostwriting for other artists before finding my own sound.

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Tell us about your genre, concept and idea behind your music video and the song. There’s no short way to explain my genre of music. It’s rock and roll meets electronic meets hip hop meets blues meets trap with a whole bunch of other stuff thrown in a blender. I wrote my new song Blood//Water in response to the frustration I felt watching politicians and elected officials make decisions that disproportionately affect  people so far removed from them. Decisions on things like healthcare and climate change affect millions of people but those lobbyists and politicians sleep easy because it doesn’t affect them or their families, they’ll be fine. So the song is written about when karma will come to bite them.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

I have been writing songs since I was in high school, and dropped out of school at 20 years old to move to LA in 2014. It has been a long, tumultuous ride- labels, legal battles, not getting credit for songs I’ve been a part of, all the way to being on a billboard, hearing my songs on TV and on the radio, and more. So much resolve and perseverance is required, as well as a strong support system of friends and families. You also need to, as well as developing a thick skin, remain a fan of music and not lose sight of what brought you here in the first place. Wouldn’t change a thing.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

I worked with longtime collaborator Kevin Hissink on the song as well as a fellow Torontonian named Krupa, and they both injected unique flavors of rock and dance onto the song. It actually took 11 months between me having the initial concept for the song and finishing it, we had at least 4 or 5 completely different versions. I knew it was a powerful song idea and I wasn’t ready to call it done until I was sure it was the best I could possibly make it. I drove everybody crazy I was so obsessive with it, which makes it all the more satisfying to have it finally come out.

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Tell us how long you have been in the music industry, your experience and your future goal.

I’ve been working on music for 8 years, and only now am I beginning to come up as an emerging artist. It’s exciting to be doing it on my terms, to remain writing substantive lyrics that touch on politics, relationships, overcoming obstacles, perseverance. I ultimately want to galvanize and inspire people of all ages to talk about the things that make them uncomfortable, to stand up for what they believe in, to trust that there is a like minded community that embraces and accepts them no matter who they are. My goal is to get young people singing, moshing, and voting.

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Tell us what inspires you to write, compose and sing.

I try and live a normal life, staying informed with the news, navigating relationships, growing up, and let my music be a direct reflection of the emotions and experiences I’m going through at any given time in my life.

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Tell us the secret behind making a hit song.

I think a hit song satisfies our desires as an audience to hear something catchy, something with a strong melody that stays with us, while also introducing something to us lyrically or in the production that excites us, and is grounded in a strong relatable, personal, vulnerable, authentic concept true to whoever wrote it or is singing it.

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Tell us the message you will like to pass to your fans out there.

There is no reason you can’t be here if you put in the work. Don’t be apathetic, find what you love and do it with every part of you. Don’t be shy, reach out and say hi, I respond more than you think. Drink lots of water. Don’t get too high.

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Tell the kind of advice you will give to an upcoming artist.

The life of a professional musician is exhausting, it’s difficult, there’s lots of components that are challenging, if you can find any reason not to do it, don’t do it. If none of this deters you, dive all in. 100%. Do the work to carve out your own identity, your own perspective that people need to hear. Don’t get in with the intention of fitting in.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

In just over a year, my music has collected over 10 million plays online, been played on radio stations across the world, been featured on a billboard, on television, I played shows across North America for tens of thousands of people. This is with 6 songs out and no formal EP or album. Featured as one of Apple Music’s Artists to Watch, interviewed on Beats 1, and we are only just getting started.

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Tell us how you write your lyrics, compose, sing and record in the studio.

My routine changes as I change. Some of my songs, like Blood//Water, take months of different iterations to complete, others I write in as little as 20-30 minutes. I often write at home, flesh out concepts I want to write about on my own, send voice notes back and fourth with my team, and only enter the studio when it is time to begin producing and recording guitars and vocals. from there we take a rough draft and work alongside a producer to add the final touches before we call it done. While in the studio or in the writing process I move around a lot, I will lie down on the floor or pace until my feet hurt, occupying space and completely immersing myself in the process. When I record I try and tap into the anger or hurt or power that I wrote from, and project that energy into my singing.

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Name five biggest artists that you like.

Kendrick Lamar, Hiatus Kaiyote, Tom Misch, Skrillex and Mac Demarco.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

I’d love to work with Run The Jewels, Skrillex, Diplo, Mr. Carmack, Medasin, Bishop Briggs, Jessie Reyez, Mark Ronson, Dan Auerbach, James Blake, Talib Kweli, Pussy Riot, FKJ and Kanye West.

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Give us the links to your various stores for fans to buy your music.

 

itunes: https://itunes.apple. com/us/artist/grandson/ id1156231026

spotify: https://open.spotify. com/artist/ 4ZgQDCtRqZlhLswVS6MHN4.

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Tell us about your happiest day and saddest day.

One of my saddest days was when Kevin’s son was diagnosed with pediatric cancer. One of my happiest days was when he was given a clean bill of health.

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Tell us how you will spend a million dollars.

Move by the beach, buy a surfboard, give some back to the community and stash the rest. I’m one of the more boring dudes in rock and roll.

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