Tell us your real names, country of birth, date of birth and childhood experience.

I was born Grace AbiDemi Ayorinde on November 9, 1989 in London, England. I spent the first 6 years of my life in Manor Park London which, at the time, was a predominantly Asian neighborhood. I moved to San Jose at age 6 and spent most of my childhood in the Bay Area.

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Tell us about your music career, your band name, musical background, experience and skills.

I am dedicated to empowering young women through music. My music presents a pop overtone but often includes undertones of West African music, reggae or afro-pop. A few of my musical influences include Janet Jackson, Grace Jones, and Missy Elliot. I have worked with and learned from some of the best names in music and is ready to step up as the voice of today’s adoptive citizen worldwide.

While growing up in South London around sisters who immersed themselves in the arts, I developed a deep desire to be a songwriter and entertainer. After moving to the US my dream became reachable. I attended Deer Valley High School in the East Bay of the San Francisco Bay Area in which I became heavily involved in music programs, joined and taught choir and performed weekly in a local fish shop. I started to record music under the provision of Disney Music executive, Alyssa Talovic, while attending CSU-Northridge. After I earned my Bachelors degree in Business Management with a minor in Marketing, I released my first single. While living in LA, I worked alongside recording artists such as Taio Cruz, Flo-Rida and Akon and even snagged a commercial with Amber Rose. In 2016, I performed with Beyonce at the MTV Video Music Awards. 6 months after performing with Beyonce, I was called by Saint Heron to perform with Solange at the Guggenheim Museum for the Red Bull Music Festival. I’ve been featured in advertisements for notable brands in various markets from Chevrolet to Sephora. In 2016, I sang the jingle for Dark & Lovely’s Fade Resist commercial. In January 2017 I filmed a commercial alongside Jillian Hervey of Lion Babe for Pantene Pro-V and was named the first woman with dreadlocks to star in a major hair care campaign and the first for the brand in general. I have had my records placed in TV and Film as well. In 2016 “We Are Not Alone featuring Kimmy”, a single from her Forward Movement Only album, was placed in MTV’s The Real World Television Series. “Want You”, also a single from the same album placed in the 2015 drama Phantom Halo which starred X-Men actress Rebecca Romijn.

I have opened for and hosted events with some of the hottest Afro-beats artists, including Davido and Banky W. I have performed at world renown venues including the House of Blues in LA, Apache Cafe in ATL and venues like Webster Hall and Sounds of Brazil (SOBs) in New York City. After the show at Webster Hall in mid-2016, critically acclaimed music publication, Hip Hop Weekly, stated on social media that Demi Grace is one of the “best upcoming talents…”and that I was “not afraid to be aggressive in her music..” in a full write up. I have also fallen under the radar of international publications such as Dubai’s Khaleej Times and the UK’s We Plug GOOD Music where they stated “It’s refreshing to see she doesn’t just want to make music for people to move to, but also music they can feel.” Apart from being featured in respected publications as a musician, I have also made appearances as a model in magazines in the US and internationally. I was featured on the cover of two magazines in 2014, including Rolling Out Magazine which previously featured superstars such as Taraji P. Henson, Future and Zendaya on their covers. Internationally, I have been featured in Germany’s Trend Prive Magazine and Nigeria’s Zen Magazine. I have been a strong believer in hard work, faith and education and has been able to achieve thus far independently, without major label backing or management.

I ultimately aspire to promote positivity, confidence and diversity throughout my career in the entertainment industry. With a music video release around the corner and new music on the way, I am determined to continue to break barriers and throw caution to the wind.

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Tell us about your genre, concept and idea behind your music video and the song.

After moving to California at age six, most of my childhood was spent in the SF Bay Area where I grew up listening to everything from gospel to garage rock. The diversity of London and California shaped my early perspective on music and ultimately created my dance-pop sound. My biggest inspiration and influence comes from Janet Jackson and Missy Elliot. My inspiration behind the video was definitely Alice & Wonderland. Love and relationships can feel like smoke ‘n mirrors sometimes and watching Alice navigate through a world such as the one presented in the movie really inspired me to show that in the visual. I wrote the song as an anthem to myself to overcome my fear of the unknown and leave a bad relationship or “situationship” I was in.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

Music is my therapy. I am the youngest of three daughters and wasn’t always the most vocal growing up so music was always my way of saying exactly what I feel and mean. I even struggle with keeping some lyrics that I actually mean in songs today but my music is really the truest version of myself. It’s the very reason I choose to write my lyrics myself and not rely on other writers. Because I connect heavily with pop music, I have been ridiculed. Some industry folks have looked at me and suggested I stick to R&B, Rap, or Gospel just based on the fact that I am a black woman and that’s not right. My artistic choice is based on what I grew up around and I grew up around pop.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

My dancers, Sarah Lulenski and Chelsea Janssen have been with me for almost 5 years now. I love them so much and they have really had my back during the grind of being an independent artist. Melody Araujo, the director of the music video, has been extremely encouraging as well. I met her after my show at Webster Hall. She was working at BET on the production side and I believe she has a great future ahead of her.

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Tell us how long you have been in the music industry, your experience and your future goal.

I’ve been in the music industry for almost 10 years, my goal is to be legendary and leave an inspiring legacy for my future children.

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Tell us what inspires you to write, compose and sing.

God inspires me. Love inspires me. Those two factors combined have so much depth and longevity. I learn new things about God and Love everyday, how could I not write and sing about it.

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Tell us the secret behind making a hit song.

The secret is belief; if you believe it’s a hit, then its a hit. A little feedback doesn’t hurt either :).

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Tell us the message you will like to pass to your fans out there.

Believe in yourself and your dreams at all times. Don’t get discouraged by what you see.

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Tell the kind of advice you will give to an upcoming artist.

Believe in yourself and your dreams at all times. Don’t get discouraged by what you see.

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.

101.1 The Wiz FM

Rolling Out Mag

Teen Vogue

Cosmopolitan

Kontrol Mag

Sheen Mag

BET

Essence Mag

Ebony Mag

Hype Hair Mag

Hello Beautiful

Hip Hop Weekly

The Hype Mag

21 Ninety

PopDust

PopWrapped

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Tell us how you write your lyrics, compose, sing and record in the studio.

I start with a concept or topic I want to talk about, think of the melody then lay that down on a track, write a hook that matches, then I end with verses.

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Name five biggest artists that you like.

Missy Elliot

Beyonce

Busta Rhymes

Davido

Janet Jackson

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

I would love to collaborate with Missy Elliot, Timbaland, Pharrell, Kanye West and Wizkid.

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Give us the links to your website and your entire social network.

www.DemiGrace.com

http://www.twitter.com/iamdemigrace

http://www.instagram.com/iamdemigrace

http://www.facebook.com/iamdemigrace

http://www.soundcloud.com/iamdemigrace

http://www.youtube.com/demigracetv

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Give us the links to your various stores for fans to buy your music.

Apple music: https://itunes.apple.com/us/artist/demi-grace/id572753052

Spotify: https://open.spotify.com/artist/5WI34mHtAkHgS5UeSmXlzi

BandCamp: https://demigrace.bandcamp.com/

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Tell us about your happiest day and saddest day.

One of the happiest days of my life was when I found out my mom was cancer free. One of the saddest days of my life was finding out she had it the first time around. My mom is my heart.

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Tell us how you will spend a million dollars.

I will invest half of it into a growing account or accounts. I will spend the second half paying off all loans and credit cards, donate 10-15% of it and spend the rest taking care of myself and family and living my best life in every country I’ve ever wanted to go to!

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