The Reed Effect

Tell us your real names, country of birth, date of birth and childhood experience. 

Kirk Reed – born in Providence Rhode Island , America, on March 7, 1979

Chris Reed – born in Providence, Rhode Island, America on January 11, 1981

Bryan Fontez – born in Angra Do Heroismo, Portugal on June 6th, 1986.

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Tell us about your music career, your band name, musical background, experience and skills. 

The Reed Effect has been around for a few years now, played all the decent live music venues in the greater Toronto area, and have ventured on several tours out to the east coast of Canada.

Kirk Reed released a self titled album a few years ago, and subsequently put together the band with his girlfriend at the time, Melinda Uden.  Kirk was on the tail end of a lengthy illness which had him laid up, home bound, and dependent upon his parents for 7 years.

Within a couple years they released their self titled EP and a year or so after that, Melinda and the drummer were let go and the current line up of the band began which continues to this day. Chris Reed (Kirk’s brother) on bass and backing vocals, and Bryan Fontez on percussion and backing vocals.

Kirk is a full time musician. He teaches at 3 music academies, plays in several cover bands, and writes, records and performs with The Reed Effect on a regular basis. His musical foundation is 7 years of private piano lessons as a child. He soon transferred this musical knowledge to the guitar and vocals which he is primarily self taught. His first relevant original rock band was with ‘Pin’ in the late 1990s, and early 2000s.

Chris began his musical career as a guitarist, played in several bands and spent a few years with a 2 piece band based in Toronto, The Exit Seekers. Since then he began his own band which he fronts and plays guitar with,  ‘Fat Mob.’

Bryan began playing drums at the age of 12 and a few years later he joined the Black Sabbath tribute band, ‘Strictly Sabbath’. Soon after, he became part of the Toronto based original rock band Last Bullet as the singer which he currently fronts.

The band name originated when Melinda observed that subway trains and buses were always late for her and seemed to appear promptly when she was in Kirk’s company so she coined the phrase’ It’s like the Kirk Reed effect.’ It was right around that time we were struggling to create a name for the band.  We settled on that name and just took out ‘Kirk’ so it was more of a group  venture as opposed to a solo project. The Reed Effect.

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Tell us about your genre, concept and idea behind your music video and the song. 

The Reed Effect is a grunge driven, riff rock band reminiscent of the rock music of the 90s. The concept behind the video/single ‘No way outta here’ is no matter how hard you try, the reality is there is no escape from this world. Even though you can temporarily ‘escape’, you may as well not waste energy and time fighting this fact, and just accept and embrace life with all it’s challenges and experiences, and do so with honesty, vulnerability, fun, and with a sense of humor.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business. 

A big part of our joy and happiness is through playing, writing, and performing music. We’re extremely passionate about what we do and hold a high standard of  quality for what we put out there. We’ve enjoyed some mild success as far as getting a bit of radio airplay and building a name for ourselves  in Toronto.

In so doing, we’ve also found it somewhat challenging to get to the next level regarding opening up for more well known bands. There’s a lot of competition for these opportunities so it’s understandable. However we’re committed to striving for excellence, spreading our music everywhere, and having fun doing it.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot. 

“No Way Outta Here” is the single and song for the video we’ve chosen from our new EP ‘A Strange Curiosity’. Most of the recording for this project was at Iguana studios, and mixed at R.H.C. studios with Ross Hayes. Ross is a good friend of the band and has a clear sense of what the band’s core sound and style is. We wanted a heavy yet danceable vibe for the song and we’re happy with the result. We spent a lot of time over the previous months playing with different structures and lengths of the song and performing it live several times before we settled with what we’re releasing now.

A large portion  of the video was shot outdoors in Toronto by our friend Ryan Abramowitz and Bryan. We wanted to have a video with a somewhat light feel and sense of humor. We spliced in live footage  and a flight in a helicopter to symbolize us trying to escape but inevitably ending up back down to earth and as scary as the world can be, we embrace,  keep fear in check, play, and make the most out of life.

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Tell us how long you have been in the music industry, your experience and your future goal. 

As far as The Reed Effect is concerned we’ve been in the industry for 4 or 5 years. We’ve played a handful of music festivals such as Indie week and S.O.T.C. and have opened for Jeff Martin from Tea Party as well as Die mannequin. Subsequent to the release of our self titled debut EP, we had some airplay at 94.9 the Rock from Oshawa Ontario and Y108 in St. Catherines. We’re confident that with the release of A Strange Curiosity, our single and video of “No Way Outta Here”, we will enjoy more exposure, airplay, reviews,  and merch sales. We hired a radio tracker to get our single to rock stations and magazines across Canada and beyond. We’ve put a lot of work and vision into this latest project and are proud and excited to get our music to as many people as humanly possible. We believe this EP will be the door to the next level in our career as a band.

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Tell us what inspires you to write, compose and sing.

 My original inspiration to play guitar was while I was watching The Song Remains the Same  (Led Zeppelin movie from 1976) as a teenager. I was blown away by Jimmy Page’s guitar mastery, vision, and performance. I began playing guitar obsessively and haven’t stopped since. It wasn’t til the inception of this band when I began to sing lead.

I (Kirk) personally have been heavily inspired by  many of the iconic classic rock bands of the 1960’s and 70’s such as The Doors, Led Zeppelin and Jimi Hendrix. The creativity at that time seemed to be extremely visionary and outside of norm which I’ve tried to incorporate into my own writing. Having said that I enjoy all styles of music including jazz and classical.

I’ve been inspired by a lot of  personal struggles in my life, including an illness which deemed me house ridden and dependent upon my parents for 7 years. I was unable to play the guitar during this time but wrote almost of my self titled debut album in my head while I was laid up. I whistled melodies into a recorder,  wrote lyrics and when I was able I put chords and structure to my ideas. It doesn’t sound like I was inspired during this period of my life, however, I was definitely extremely influenced by this suffering from a creative perspective. It was me striving  to turn an extremely difficult situation into a positive one. I feel that being creative was part of my healing process.

There are a couple songs on that album which represent the hope and excitement of when I saw the light at the end of the tunnel, and I was able to function again.

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Tell us the secret behind making a hit song. 

I believe there is usually somewhat of a formula for writing a hit song. You need a catchy driving hook throughout the tune, a speedy transition to the Chorus before people get bored, and a fluid structure to keep the listener interested. Sometimes hit songs in my opinion can be a bit predictable since there’s a lot of hit songs that sound similar although there are many good ones.

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Tell us the message you will like to pass to your fans out there. 

Our message to our fans would involve living an honest life with substance, passion, and a sense of humor. We’re not a political or social activist band even though we enjoy and respect bands that follow that philosophy. Our job is to inspire, evoke emotion, and hopefully wake up and expand some minds.

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Tell the kind of advice you will give to an upcoming artist. 

Be sure this is something you really want to do. Be prepared to work hard, be vulnerable, get judged and have a certain amount of acceptance for the sometimes unstable lifestyle an artist endures. It’s sometimes long and arduous hours for very little pay, so most of the time an artist needs to at least have some part time work to make ends meet. It’s not for everybody. Personally, I love it and wouldn’t change a thing in my life as this really works for me and my personality.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained. 

We have the solo Kirk Reed album, the self titled debut Reed Effect EP  and now we have our brand new EP “A Strange Curiosity” getting released on Nov 10th.

As I mentioned earlier we’ve done a half dozen or so hours out to the east coast of Canada as well.

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform. 

94.9 The Rock

Www.indiecan.com

Www.progcoreradio.com

Vinyl105

CFBX fm in Kanloops (college radio)

CFBU fm in st Catherine’s , Ontario

Y108 fm in st. Catherine’s

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Tell us how you write your lyrics, compose, sing and record in the studio. 

I usually start writing with either a riff or a melody idea, then begin to structure a song so it has a decent flow and then I’ll improvise some lyrics until I eventually settle on something I’m happy and satisfied with.

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Name five biggest artists that you like. 

The Doors

Soundgarden

Stone Temple Pilots

Led Zeppelin

Queens of The Stoneage

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so. 

There’s really no artists I’ve worked with before in this band worth mentioning here. However, I’d love to collaborate with Dave Grohl at some point. I’m realistically not going to expect that but would be amazing. I think he’s an amazing song writer and  performer and puts so much passion into everything he does. I also saw Queens of the Stoneage last month for the 2nd time and I was amazed and blown away by Josh Homme’s voice and vision for the band, so I’d absolutely love to collaborate with him if ever given the opportunity.

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Give us the links to your website and your entire social network.

www.thereedeffect.com

 

www.facebook.com/reedeffect

 

www.instagram.com/thereedeffect

 

www.twitter.com/thereedeffect

 

www.soundcloud.com/thereedeffect

 

www.youtube.com/thereedeffect1

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Give us the links to your various stores for fans to buy your music. 

https://itunes.apple.com/ album/id1282022408
ITunes

Amazon

Band camp

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Tell us about your happiest day and saddest day. 

I’d say one of my saddest days was when out let cat, Honey, of 18 years passed away in front of me. She was like family and it hit me really hard.One of my happiest days would’ve been when I took my first few steps after being unable to for over 7 years.

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Tell us how you will spend a million dollars.

I’d first pay off my insane debt lol. Then I’d buy a small house, and invest in building my own studio there. I’d also give a good portion to my parents and some to charity as well.

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