Tell us your real names, country of birth, date of birth and childhood experience.

My real name is Alma Caroline Cederlöf and I’m born on the 29th of September, 1994, on the countryside just outside of Stockholm, Sweden.

Growing up on a farm, with no close neighbors I used to drift in the woods singing and imagining the different possibilities of life. I wrote songs on a hot tin roof outside the kitchen window about my deep love for the pale, skinny guy in class, looking as if he was dying and brimming with life at the same time. Not fitting in, my mind not working the same way as others, I dissected myself with words trying to figure out why and how I could be beautiful anyway. Still working on it.

.

.

.

 

Tell us about your music career, your band name, musical background, experience and skills.

I chose GRANT as my artist name because I always liked the sound of that Carey Grant, and it could be a name of my own. I chose GRANT and I chose to be myself, it is 100% my own, sorry mom. I went to a local music school growing up in Ösmo, Nynäshamn. I sang mostly jazz, a family friend of my parents is a jazz vocalist and she introduced me to this world of emotions, harsh political reality, decadence and beauty, and I felt right at home. I performed a lot locally throughout elementary school in different constellations and shows. I just loved the stage and how people actually listened to me cause apparently I was gifted with a voice. I never really felt heard off the stage. Later I continued to study music in Stockholm and experienced pressure and musical competition in a way I’d never felt before. It was a sad and difficult period in my life, those teenage years, but it was necessary in many ways for me to find joy in music again. How goddamn important it is to me, and how personal it has to be for it to live. I want music to be vibrant, close and outer worldy at the same time and nothing like a competition. I want it to free me.

.

.

.

 

Tell us about your genre, concept and idea behind your music video and the song.

I met producer Peter Kvint when I was 19, he had heard two of my demos and saw potential. After that he took me in and I sat in his studio making silly sound effects, learning the songwriting craft, the importance of melodies and how you can play with references. Most importantly I got the routine of writing lyrics, I always write my own lyrics. Words are so much fun and playful, especially those of the English language. It’s like laying out a puzzle and you decide the image it will show, a blueprint of how you’re feeling, then comes the symphony to make it come alive. I believe very much in artistry and the full picture. How music goes along with images and moving art so well that it can create a sort of heaven, a safe space or a community. Music is supposed to make you move, either mentally or physically, take you somewhere. I want to find recognition in my experiences from others, I want to create food for thought and I want to be playful with music. It is deadly important to me, but it has to move through seriousness and silliness, we can’t always face ourselves with a grave face.

I wrote this song because I felt life disappearing from me. I was sleeping through my days, I was in a constant state of panic when I was awake. I went through new years 2014 deciding it should either end here or I live and I live fully, accepting my demons. So I decided to reconcile with myself and write about it. I’m not going to drown, I’m going to live.

.

.

.

 

Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

The music business is hard. Thankfully I’ve stood looking in for a while, not plunging in and I think that has made me wiser in my decisions. Going with a major label is big step but it is also a smart step if you want to establish yourself doing what you love the most. Taking the time to find the right people, that gives you a hard time creatively in a good way, is so precious and the most important thing. You need to feel understood. Sometimes it takes a month, for others it takes a lifetime. It is always worth it. It is not about the industry, it is about your experience with the people and your music. Take your time. I’ve dodged a lot of bullets taking my time. During this time I’ve become a good song writer and a more secure one. I’ve learned my voice and my words. I can interpret the sounds in my mind.

.

.

.

 

Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

Peter, who is a melodic mastermind played the structure melody that was going to become Waterline for me on his piano in his studio. I wasn’t sure what it was telling me yet, or what I wanted to tell myself so I took some time until it just ran out of me. We recorded it in his studio and made a sketchy production. It’s the same take today that we made then, it just felt the purest. From then on it was with me, but we didn’t finish it until this year. The time wasn’t right until now. The video that will be released in two weeks was directed by one of my best friends, whom I’ve worked with so much before on crazy stuff. She is an excellent visual director. Director of photography was Zoë Que and we filmed it in my home town. I’ve made my peace with it now. Strange how you can feel so much need for revenge until the day it comes to it and then you make it into a celebration. The video is beautiful, very poetic and true. My parents helped out a lot, driving us back and forth, opening up their home and helping with just about everything. They’re the best people I know.

.

.

.

 

Tell us how long you have been in the music industry, your experience and your future goal.

I’ve been in the industry now for about 2 years, maybe less really. I want to reach out to as many as I can, and just take over the world really. I’m still looking for a stage big enough for me and my band. We’re fantastic, and so is my ego. Seriously though, I just want to go as far as I can and people will let me.

.

.

.

Tell us what inspires you to write, compose and sing.

My life, the people in it passing through and staying. My mental illness and my immense need to show emotions. Politics. And glamour.

.

.

.

 

Tell us the secret behind making a hit song.

Write a GOOD melody, people are all about making sick beats and cool trax these days, but it’s the melodies that make the song. Both instrumental and vocal, make them thorough and make the lyrics true, even if they’re silly. Pop songs could really change things, we don’t use those hooks as we could and should. Bring the people knowledge and freedom, they deserve it.

.

.

.

 

Tell us the message you will like to pass to your fans out there.

Be ruthless and passionate. Being emotional is actually being brave and strong. Especially people up in the north can be so cool and indifferent. It takes you nowhere.

.

.

.

 

Tell the kind of advice you will give to an upcoming artist.

Honesty, gut feeling, always take your time and then leap fully.

.

.

.

 

Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

I have one song released, an album or so waiting to be released. I’ve played music festivals here in Sweden, played at clubs like Trädgården and been the opening act to Lemaitre and Johnossi. I’m also a Red Bull Select artist.

.

.

.

 

List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.

Radio SRP3 in Sweden is airing me right now, I have no idea what the TV stations are doing, they should be doing me. Spotify has been a great supporter!! I fucking love Spotify.

.

.

.

 

Tell us how you write your lyrics, compose, sing and record in the studio.

I write melodies at home or in the studio, I write most of my lyrics in the bathtub and then I take it all to the studio, I sing and then we produce together following a vision.

.

.

.

 

Name five biggest artists that you like.

Edith Piaf, Billie Holiday, PJ Harvey, Björk and David Bowie.

.

.

.

 

Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

So far it’s basically just me and Peter, but we’ve recently began collaborating with Johan “Familjen” Karlsson. I’ve done a song with legendary frontman of swedish rockband Kent and Petra Marklund. That was hella fun. I’d like to work with Arca one day. Mark Ronson maybe? I’d love to work with so many. There is talent out there and I want to devour it and make something extraordinary. There is power in the lone artist, but a creative hub of many people having this one or two things they’re amazing at, is on to greatness.

.

.

.

 

Give us the links to your website and your entire social network.

https://www.facebook.com/GRANTofficial/

https://www.instagram.com/grantissoindie/

http://grantofficial.com

https://open.spotify.com/artist/6SkVKlAmIWVD0LQvCGQqSj

.

.

.

 

Give us the links to your various stores for fans to buy your music.

https://grant.lnk.to/Waterline

.

.

.

 

Tell us about your happiest day and saddest day.

I’ve had many happy days. If I only get to pick one I’d chose the day when Universal Publishing put me in a taxi on their account, after a great meeting making great plans for the future. I took the taxi to Sony and received great news. Planned the release of Waterline, felt inspired. Went home to my boyfriend and loved him. It was just a day, but it was a perfect day so full of anticipation and new experiences and just a sense of being on to something.

The saddest day of my life was when I laid on the bathroom floor because my legs wouldn’t do what I told them to. My dad carried me like a child up to my room and put me to bed. He kissed my forehead and I cried until I was completely dry. I felt like I was free falling down a pit and I hated myself ferociously. It was an awful day, as it happened but mostly reflecting back on it.

.

.

.

 

Tell us how you will spend a million dollars.

I’d spend a million dollar on making as many people as I can a little happier.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.