Tell us your real names, country of birth, date of birth and childhood experience.

My real name is Reece Cairns, I’m 22 from Manchester, UK, living in Liverpool. I spent most of my childhood watching Cartoon Network and playing Sims (who didn’t?).

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Tell us about your music career, band name, musical background, experience and skills.

My artist name is Kova.

I started out mainly as a drummer when I was 12, playing in various bands. I began studying at the Liverpool Institute of Performing Arts (LIPA) in 2013 and developed my skills as a songwriter working closely with Liverpool-based songwriter and vocalist Katy Alex. We formed our own band, HALEM, an electronic-pop duo. Following positive responses from our debut EP we supported (International chart topping artist!!!) MØ in Liverpool, as well as receiving BBC Radio 1 airplay – both the two best moments of my music career (…so far). Over time I began to grasp the art of producing and have since taken the opportunity to establish my own solo project, Kova.

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Tell us about your genre, concept and idea behind your music video and the song.

My main genre is commercial pop – i.e. the kind of music you’d hear on daytime BBC Radio 1. I wrote “You’ll Hear Me” with my friend and local singer/ songwriter Tom Anderson. The song is written in the point of view of someone with a speech impediment and, as the lyrics suggest, it’s about having the ability to speak up for themselves.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

Being a musician is more of a lifestyle for me, rather than a hobby or “work” which it’s considered by some. I put a lot of effort in and I’m always looking to expand my skill set. There is much to learn!

Ups – definitely having my music played on the telly. Big up to Sentric Music who helped us get on shows like Made In Chelsea, Tattoo Fixers, Hollyoaks… It’s a surreal feeling!

Oh yeah – I had a one-to-one songwriting session with Sir Paul McCartney too. It was pretty dope.

Downs – losing Battle Of The Bands in Year 10 to our high school rivals. The only time I ever swore in anger at my teacher. Lol.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

Kova is 100% me. Although I’m always looking to collaborate and feature vocalists – like Tom Anderson. This particular track was performed (instrumental), recorded and produced by myself. The process of writing the track began with me writing the backing track on its own, leaving space for a vocal line which me and Tom wrote together, and then obviously Tom provided the vocals on the track.

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Tell us how long you have been in the music industry, your experience and your future goal.

As I said earlier, I’ve been involved in music since I was 12 but my ultimate goal has changed over time. Originally my future aim was to drum in a band and tour the world/headline Glastonbury, etc… but through experience we learn new trades and discover new things that get us excited and now I’d say my ultimate goal is to be hitting the charts, as Kova and/or writing for others.

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Tell us what inspires you to write, compose and sing.

It’s my end goal. Nobody is going to give it to me for free, I’ve gotta earn it and prove I’ve got what it takes to be among the best. There was no better feeling than hearing my name read out on Radio 1 (with HALEM), it’s something I definitely want to experience again, so the only way to get there is to write, write, write!

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Tell us the secret behind making a hit song.

Define “hit”… If we’re talking a few thousands streams on SoundCloud then sure I’ve had a few hit songs 😉 Going off the contrasting quality of some of my own music there’s been little difference in writing styles. Coming up with that killer hook is all in the moment. Of course we can be inspired and motivated by others but I wouldn’t say there’s something in particular that you can do when you want to write a Number 1.

Then again, some A-listers could put literally any old rubbish and it would still become a hit .. *cough*TaylorSwift*cough*

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Tell us the message you will like to pass to your fans out there.

I love interacting with fans and fellow musicians – drop us a message and say hey!

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Tell the kind of advice you will give to an upcoming artist.

Don’t wait to be taught, get out there and teach yourself. There’s no right way to do something in the music industry, not even at the top level, so always experiment and don’t always think “what would this person do?” because it’s often your uniqueness that makes you stand out.

Also don’t listen to the haters and don’t be afraid of failure. We all fail sometimes but fearing it will only hold you back. You only live once eh? Live it doing something you love.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

I’ve only released a couple of tracks before ‘You’ll Hear Me’, both instrumental tracks released via Liverpool-based dance/electro label Duo-Tone (www.soundcloud.com/duotonemusic). It’s pretty early days as Kova. However I’ve got plenty of material and lots of collabs in the pipeline. Keep your ears open!

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send message to them via this platform.

As this is my first pop Single, not many. I have the support of BBC Introducing and other artists in the Liverpool scene which is a huge bonus. Big up to Eternity Network, EDM Thrones, Deep Tropical House, Acid Ted who’ve all featured me so far.

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Tell us how you write your lyrics, compose, sing and record in the studio.

Personally, there’s no set way. I could experiment with some drum rhythms, then add some chords over the top. Or I could start with the chords and add a melody. Sometimes I’ll use a reference track; a track I’m currently into and take inspiration from it (e.g. using similar sounds, rhythms, chords, etc…).

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Name five biggest artists that you like.

Hmm.

Pre-uni: Muse, Arctic Monkeys, Oasis, QOTSA and Kula Shaker.

Post-uni: Zara Larsson, Dua Lipa, Mura Masa, Martin Garrix and Royal Blood.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

With HALEM we wrote a couple of our tracks with Liverpool-based artist Natalie McCool. We also worked on our EP with producers Rich Turvey and Tom Longworth, both of whom are brilliant – I personally learnt so much working with these two!

Of course I can’t forget Tom Anderson, formerly of indie band Venus Demilo.

Oh man I’d love to work with Calvin Harris.

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Give us the links to your website and your entire social network.

www.twitter.com/kovamusic_

www.instagram.com/kovamusic_

www.soundcloud.com/kovamusic

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Give us the links to your various stores for fans to buy your music.

www.soundcloud.com/kovamusic

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Tell us about your happiest day and saddest day.

Tough one.

Happiest – Manchester City winning the Premier League title in stoppage time in 2013.

Saddest – Will Young winning Pop Idol instead of Gareth Gates. I sobbed for days.

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Tell us how you will spend a million dollars.

Can’t decide between enhancing my musical career or 333,333 sausage and egg McMuffins.


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