Sonali

Tell us your real names, country of birth, date of birth and childhood experience.

My full name is Sonali Argade! I was born August 13 in Los Angeles. My family moved to South Florida when I was 3, and that’s where I grew up. I honestly had a pretty great childhood, my parents always nurtured whatever I had a natural interest in (music, obviously), and there were a lot of kids my age in our city. It was a great place to grow up.

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Tell us about your music career, your band name, musical background, experience and skills.

I’ve been making music in some way, pretty much my whole life. I was 3 years old when I very seriously told my parents I wanted to be a singer, and since that time I’ve always been involved with music either through lessons or playing in bands. I started with voice lessons, and picked up several other instruments along the way, although I’m most at home on a guitar. I went to the Clive Davis Institute at NYU Tisch for undergrad, and that’s when I started professionally releasing material.

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Tell us about your genre, concept and idea behind your music video and the song.

I’d describe my genre as indie pop. I’ve always had an affinity for just slightly left of center pop music, so that’s always what I set out to create myself. I wrote my new single “Forever” about a night I had with someone that felt really perfect. It’s a song about how doing absolutely nothing with someone who means a lot to you, can be so much more meaningful than a fancy date or grand gesture.

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Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.

My number one goal, always, is just to deliver material that is genuine and authentic, both in my music and in my brand. I would never want to be anything other than myself. The whole point of this is to be able to create art that helps people, that’s the most important part. I think the hardest obstacle for any rising musician right now is how to stand out. With home studios and the accessibility of everything nowadays, literally anyone can professionally release music, but that doesn’t necessarily mean it’s good. As artists who are serious about what they do and put in the countless hours of work, it can be hard to separate ourselves from all the noise. But challenges can be fun too! It makes it all more worth it in the end.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

A majority of the music I’m about to release, including “Forever”, was produced by the duo Private Practice Music (Eren Cannata and Carter Matschullat) in New York. They’ve worked with so many of my favorite artists, so it was an honor to bring my songs to life with them. Both of them are actually alums of the same program in NYU that I went to, and while I was a student Eren was a professor. I showed him some demos in a coffee shop one day, and that’s when we decided to work together and bring Carter in on the project as well!

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Tell us how long you have been in the music industry, your experience and your future goal.

I started releasing music professionally during my time in college, and my EP “Wake Up” did really well! I was getting ready to go on tour and capitalize on its buzz, but then life had other plans for me. I was diagnosed with Chronic Lyme disease and ended up having to take a two year hiatus from music and just everything really. During that time I ended up changing my sound to what you hear on “Forever”, and it’s amazing to finally be back now. This is only the beginning though, my goal is to one day be playing arenas!

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Tell us what inspires you to write, compose and sing.

Honestly, just life. I do write a lot from my own experience, however like I said my goal is always to be sharing stories that are universally relatable and authentic, whether it’s my own personal experience or not is irrelevant. I do love to write about relationships, both platonic and romantic, and explore how our connections with other people shape and drive who we are.

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Tell us the secret behind making a hit song.

I think there’d be a lot more hit songwriters if there was one! I never think about that when I’m writing, because getting hung up on that is exactly how you don’t make a hit song. Lyrically, I’m always asking myself if the story I’m telling is one that people will connect to. Melodically, I want to make sure that it’s getting stuck in my head. If those two things are happening, chances are you’re on your way to a good song.

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Tell us the message you will like to pass to your fans out there.

To embrace yourself and own who you are. I have a very personal relationship with my fans, I talk to them all via Instagram DM, and I see so many young people, both boys and girls, who really seem to struggle with fitting in. We all fall victim to trying to be something we’re not sometimes, but I really want to help people understand that just being who you are is way more than good enough. I hope my music can help convey that message.

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Tell the kind of advice you will give to an upcoming artist.

Do your research. This is a very confusing industry and it’s hard to get lost, but there’s also such a wealth of information available on the internet, especially when it comes to getting started. It’s a lot of time consuming hard work, it’s not always very fun, but no one will take you seriously unless you’re willing to put in the effort yourself.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained.

In 2012, my friends and I created a cover of Rihanna’s “Diamonds” that ended up going viral, and Rihanna actually saw it herself. She invited us out to her show and met us backstage after the show that was by far one of the coolest moments of my life!

Another very proud moment was after the release of my “Wake Up” EP; Music Connection Magazine named me one of the Top Prospects of 2014.

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List Radio or TV Stations that are airing your songs and blogs that have featured you as well and send a message to them via this platform.

Girl Talk HQ

Celeb Mix

Wolf In A Suit

Neufutur

Lemonade Magazine

Teens Wanna Know

The Daily Shuffle

Vents Magazine

The Young Folk

And some more press/radio in the works! I’m so grateful for everyone who has shared “Forever”, it truly means the world.

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Tell us how you write your lyrics, compose, sing and record in the studio.

I usually start off with one lyric that I really like, or just a general concept I want to write about. Then I write down all my thoughts towards that subject, not in a lyrical form or anything, just to get the raw emotion and vulnerability on paper. If anything, that’s the secret to a hit song I think. After that it varies, I might come up with an idea on guitar or start producing a rough track, or a melody, or maybe make my jumbled thoughts into lyrics, I just go with the flow.

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Name five biggest artists that you like.

The 1975, Ed Sheeran, John Mayer, LANY and Alessia Cara.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so.

I haven’t collaborated with any artists on my prior work, but I do have quite a few coming up. I can’t say anything about them just yet, but be on the lookout! My dream collaboration at the moment would be with the duo Great Good Fine Ok, I’m such a huge fan.

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Give us the links to your website and your entire social network.

www.ItsMeSonali.com

www.youtube.com/sonaliargade

www.instagram.com/ItsMeSonali

www.twitter.com/ItsMeSonali

www.facebook.com/ItsMeSonali

Snapchat: ItsMeSonali13

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Give us the links to your various stores for fans to buy your music.

Spotify: https://open.spotify.com/album/2vyjTmmsQXphTv2zc2fFCK

Apple Music/iTunes: https://itunes.apple.com/us/album/forever/id1277238936?i=1277239304&ls=1

YouTube:

https://www.youtube.com/watch?v=DYe5TgfCE3w

SoundCloud:

https://soundcloud.com/itsmesonali/forever

Google Play: https://play.google.com/store/music/album/Sonali_Forever?id=B252wzufnxwf2rqh7jfap46iwze

Amazon:

https://www.amazon.com/Forever-Sonali/dp/B075CDND5G/ref=sr_1_1?s=dmusic&ie=UTF8&qid=1509078542&sr=1-1-mp3-albums-bar-strip-0&keywords=Sonali+forever

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Tell us about your happiest day and saddest day.

Bad news always goes first, so my saddest day would probably have to be the day my grandfather passed away. I don’t know what my happiest day was; quite a few come to mind! I’m generally a very positive person. I do remember being particularly shocked/elated the day I got my acceptance letter from NYU Tisch, but that’s probably not the all the time best day ever.

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Tell us how you will spend a million dollars.

This is admittedly a pretty boring answer, but I’m a practical person! I’d use part of it to reinvest into my career, part to make sure my family is taken care of, and split whatever left between investing and donating to charity.

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