Tell us about yourself. 

My name is Mauve and I am a singer-songwriter from Toronto, Canada. I give credit to Toronto for providing many outlets and opportunities to explore different styles of music through its vibrancy and the diversity of its people. From the age of 14, I started writing my own song and taught myself how to play the piano and guitar. I gradually started to make my own demos and posted them online to share them with people, and it was so rewarding getting feedback for what I was making on my own, which led me to start networking with other artists. People always tell me they are surprised by my voice when they first hear me singing because they don’t expect it to come out of such a small frame.

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Tell us about yourself as an artist. 

I believe that music has the ability to alter your reality and give you the chance to create a new story out of something you may not fully understand in the present moment. I am constantly inspired by theatrical performances, and often turned to the keys of my piano to bring forth that passion into my everyday life. I love the combination of various forms of art such as design and dance, and consider how these different forms will work into a piece of music I’m composing.

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Tell us about the genre of your music. 

I really enjoy blending different musical styles to create a fusion of new sounds. For example, having jazz-styled vocals overtop an EDM drum track is a great way of combining a classic approach with a more modern appeal. It’s kind of like what the song “This Girl” by Kungs vs Cookin’ on 3 Burners accomplishes by meshing funky & soulful vocals to a catchy dance beat. I am also a fan of the “dark pop” genre because I feel like it delivers a good amount of depth and intensity.

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Tell us about the story behind your song. 

My new electro-pop song, “THE SOUND”, gives homage to the transforming powers of music to revitalize you despite discouraging and less-than-ideal situations. It’s about following that unique sound within you when you feel like others are trying to mould you into something generic and fake. I wanted to create uplifting EDM anthem with a catchy, tropical house beat that still had a message behind it which people could relate to.

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Tell us the challenges you are facing as a musician. 

In this day and age, so many artists and singers have the platform to get their music out, so you have to figure out what gives you that certain edge that lets you stand out. A way I feel that a musician can do this is through the passion they share in a live performance, which I do by bringing in high energy and a certain moxie to connect with the crowd. It’s all about engaging with the audience to tell your true story and bring your songs to life.

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Tell us about the recording and production of the song. 

After I wrote the lyrics and melodies for the song, I brought the demo to my producer who works with a lot of European dance artists, and he definitely set the right vibe to it to match what was being conveyed. The song features a heavy bass with a strong drum beat to dance or party to, and I’m glad these instrumentals give something the listener can move to.

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Tell us more about your music career, experience and future goal.

I would like to create a music video for my new song so that people can get an in-depth understanding of its meaning while also showing cool visuals. I’ve done a few high-quality production videos for cover songs such as “Back to Black” by Amy Winehouse, so I am definitely looking to do that for my original songs as well.

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Tell the kind of advice you will give to an upcoming artist. 

I would tell an upcoming artist who is creating music to just go with it and to not doubt what you are creating. Sometimes the mind can get in the way of creativity, so I recommend trusting the process and dedicating the time towards making something even if you haven’t planned it out completely yet.

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Elaborate on your music careers, albums, songs, tours, recognition or awards you might have obtained. 

This past summer I was able to perform at various outdoor community events around Southern Ontario. They were a lot of fun because many families came out to these events and some of the children would dance and jump around to the music. The whole environment had an awesome and positive energy. I have also performed at several showcases around the GTA, and those always provide an opportunity to discover and share new music. With my new release, I am so pleased that it’s already featured on several pop & dance playlists on Spotify, giving it over 3k streams in under 2 weeks!

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Tell us how you write your lyrics, compose, sing and record in the studio. 

For me, it happens very organically because it has to first begins with something I am going through or inspired by, be it a positive or more tricky circumstance. I can’t really force myself to create a song without being driven by anything, so whenever a spark of inspiration comes by, I make sure to work on it to shape it into something tangible! Sometimes if a catchy melody or idea pops into my head at the most random moment, I record a bit of it on my phone so that I can go back to it later without losing it. Once that main structure of the song is complete, I use my software program and MIDI keyboard at home to lay out its components, and then send the demo to the producer I’m collaborating with to professionally record it. It’s so awesome hearing all the parts gradually come together.

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Name five biggest artists that you like. 

I’ve been currently obsessing over a former Canadian R&B band named jackSOUL who have such dynamic and groovy flavours in each of their songs, and the vocalist was a true master in having so much range in his voice to convey such deep emotions. Fiona Apple is another artist on my radar because she too brings such intensity and honesty with her music, and also brings a jazz flare to it that I love. Lady Gaga is definitely one of those performers that gives it her all and stays authentic to her craft. A Canadian singer named Amanda Marshall is also a big inspiration of mine because her vocals are so raw and strong and I think it’s so profound for artists to not hold back when they are sharing their music with others. Finally, the deep and emotional vocals of Amy Winehouse have played a huge influence on how I sing music.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so. 

I would like to collaborate with Sia one day because she is such a powerhouse vocalist and puts so much heart and vulnerability into her lyrics.

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State the links to your social networks and stores for the purchase of your music. 

https://www.facebook.com/musicbymauve/

https://twitter.com/MusicbyMauve

https://www.instagram.com/mauve.music/

https://soundcloud.com/musicbymauve

https://www.youtube.com/watch?v=FNLGJam_rQI

https://www.reverbnation.com/musicbymauve


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