YAYA

Tell us about yourself. 

I’m YAYA, I live in Stockholm where I have my studio and create sounds and have all my closest friends. Together we make music, drink wine and workout, on repeat almost everyday.

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Tell us about yourself as an artist. 

I have my roots in classical ballet and I want to reconcile my music with a strong visual expression. I try to have a clear creative concept through lyrics, music, choreography and performing arts. I started YAYA because I wanted to do everything myself and be free in that. I both write and produce my own stuff and in the beginning that was really important to me. Now, I don’t have that same stress about that and love to work with other people.

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Tell us about the genre of your music. 

Definitely synth pop with a touch of ambience and mood swings.

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Tell us about the story behind your song. 

This is actually an old song that I and FELIN made for another project. It ended up great, but we never used the vocals but neither me nor FELIN could stop singing; no matter where we are; like all the time. So, I reloaded the puzzle and made the song into mine. It has gone through a lot of costumes but has now found its place.

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Tell us the challenges you are facing as a musician.

Actually everything around it. 🙂 Like being my own PR-person, economist and biggest supporter.

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Tell us about the recording and production of the song. 

The choruses are really old recordings that I and FELIN made to the other project. We tried to re-record them, but we never succeed to get that same feeling so I decided to keep the old ones. They are a bit crunchy, mashed up and distorted but that’s what I love about them.

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Tell us the names of blogs, radio or TV stations that have supported you so far. 

Swede and Sour, Eternity Network, Wonky Sensitive, P3/P5 Sweden, Nöjesguiden, Gaffa, Popjustice, Popmani, El Tino, Popmuzik, Ultimate Music, Scandipop have all been very supportive to me.

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Tell us more about your music career, experience and future goal. 

I thought about that the other day, I’m actually in a position right now that I’ve wanted for a long time. I’m able to make music both for me and for others and that’s exactly what I want to do like, all my life. I do want a bigger studio, more synths etc., but it’s coming and I’m not stressed out over that. I recently stared “Yes Maam” which is a recurring songwriting camp and meeting place for female songwriters, producers, A&Rs and artists in our studio. I have a dream to make that as big and beautiful as it can get so that women all over the world can meet and work together, share experiences and help each other out.

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Tell us what inspires you to write, compose and sing. 

Everything.

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Tell us the secret behind making a hit song. 

First, have fun, then be very careful and zealous, finish up by having fun again, dare to be all crazy and make the twists. (Then be very careful and zealous again before you leave it to mix. 🙂

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Tell the kind of advice you will give to an upcoming artist. 

Hang in there! Nobody will care if you don’t care. It’s such an HASSLE sometimes but you will find great people that believe in you and your music if you believe in yourself and work very hard.

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Tell us how you write your lyrics, compose, sing and record in the studio. 

Mostly I’m fooling around and trying out new sounds and beats; I’m focusing on the production at first. Then I get vibe and sing something over it, look through my phone memos or call a colleague to make the melodies and lyrics with me. I’m a morning person and love to be early in the studio and have the feeling that anything can happen.

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Name five biggest artists that you like. 

The XX, Moby, Björk, Daft Punk, Sebastien Tellier.

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Name the artists you have collaborated with before in your songs or artists you are willing to collaborate with in the future if you have the chance to do so. 

I’ve worked a lot with FELIN and would love to work with Björk.

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State the links to your social networks and stores for the purchase of your music. 

https://www.facebook.com/theyayamusic/

 

https://www.instagram.com/theyayamusic/

 

https://open.spotify.com/artist/17GPedlpLF15vu99V4NKRD

 

https://soundcloud.com/theyayamusic

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Tell us about your happiest day and saddest day. 

I have my happiest and saddest days daily! It’s like a rollercoaster.

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Tell us how you will spend a million dollars. 

Expand my studio and buy A LOT of synths, marry my fiancé and of course give a lot away to people who need it more.

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