DANiCA HUNTER

Discuss in detail the story behind your music video. 

The inspiration for ‘DiAMOND’ was seeing that although there’s a lot of darkness and suffering in the world at the moment, that we must not forget that we are here to be our unique selves – and shine our own light (and love) in the darkness. It’s about each and every one of us letting our light and energy reflect outwards and sharing that luminosity with other people – as in the song lyrics ‘you’re just like a diamond…..shine your light on me.’

This light and dark contrast is played out in the video – the contrast of day and night, and of natural greenery with grey, grim high rise buildings. These contrasts reflected the heavier side of the track where the hip hop beats and the vocals get quite gritty in contrast to the dreaminess of the vocal floating over the top in the lighter, more natural scenes.  And as always, for me, the whole process is experimental and creative – not just the music but also the video.

The main concept of the track and the video is the play on light and dark, positive and negative, bright and shadow, colours and clean etc.

The intro of the video was dreamy and free which complimented the improvised vibe melodies, with a sample of the vocal, with strum of guitar. Spaced out, airy pads and lots of natural, knocks and percussion. Bending sounds to compliment the twang in the vocal. I particularly loved the contrast of city life in contrast to the peace of the green spaces.  I loved how the wind moved with the willows – like everything was moving in unison and in harmony with its surroundings for a moment.

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State the name of the locations in your music video. 

The video for ‘DiAMOND’ was filmed around London in the UK – we went far and wide to get some good shots. We started out by playing around with the idea of light and dark, ‘diamond reflecting’, so went down to Stratford in East London where they have lots of interesting night light and took it from there. We also shot part of the video in Brixton after a night out -we ended up in the skate park and I knew I wanted to shoot amongst all the graffiti and interesting characters on their skateboards. I wanted to move between harsh and soft images, so going from the skate park to the moving willows.

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List the members of the crew that assisted you with the shooting of this video and use this opportunity to thank them. 

The video was shot by one of the best up and coming DOP’s in London, Alex Odam, who has worked with “The House of Pharoes” as well as other up and coming artists and musicians. Alex was quite happy for me to take control of what I wanted visually but we shared a very similar vision, so once on location we just went with the flow and experimented with different things.

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Explain clearly your emotional state while shooting the music video. 

My emotional state was very reflective, contemplative and thoughtful on the one hand but also happy, having fun and being playful.

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Explain in details the A-Z of this song.

The track itself has a breezy, dream-state quality. The combination of soulful vocals, supported by gritty hip hop tones, and laced with Hawaiian, washy electric guitar makes for a quirky mix. The track is best described as alternative pop with an electronic, experimental twist. It was produced by the very talented Nossapollo who worked on Craig David’s most recent album.

So yes, this video compliments the song in both imagery and meaning. ‘DiAMOND’ is about someone letting their light and energy reflect outwards and sharing that luminosity with other people even in dark times – as in the song lyrics ‘you’re just like a diamond…..shine your light on me.’

I also wanted this video to be an opportunity for people to get to know me as a person – a working artist, wandering around the streets of London, showing them the places I hang out in and to capturing the visuals I see through my eyes. I wanted this video to be laid back, and less structured compared to my last release ‘TYPiCAL’. This video for me was intended to be free, easy watching.

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Discuss your music career so far. 

‘I’m a British singer/songwriter, experimenting with quirky fusions of soul, pop, hip hop, jazz and other genres. I’m a fresh, London-based artist and have been described as having a unique, gritty voice with edgy, keep-it-real, lyrics.

I’ve been lucky enough to play Reading & Leeds Festival (some of the UK’s biggest festivals) on the BBC Introducing stage.

I’ve also sang acapella, at BBC Introducing Masterclass, in Abbey Road Studios (where The Beatles famous photo of them crossing the zebra crossing came from), for Maverick Sabre who resonated with my voice. This then led to being aired on the Jo Whiley show and meeting my first manager. I’ve also shared the stage with Little Simz, Lucy Spraggan, Geno Washington, and the legendary Sting.

I dropped my first EP ‘LiES & BUTTERFLiES’ in 2014 with the lead track ‘When Will The Love Begin?’. To follow this, my latest single ‘TYPiCAL’ which was an experimental, distorted, low-fi track released earlier this year. The most recent single ‘DiAMOND’ will be released on 14th of December 2017, with many more exciting projects and plans for 2018.’

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List your social networks and stores for the purchase of your songs.

https://www.youtube.com/channel/UCy38XyUg3svd6OiJyN-taWg?

https://danicahunter.bandcamp.com/

https://itunes.apple.com/gb/artist/danica-hunter/516089428

https://open.spotify.com/artist/262csDeA8VIGcT9mTUNdxf#

https://soundcloud.com/danicahunter

https://www.instagram.com/danicahunter/

https://www.facebook.com/DanicaHunterOfficial

https://twitter.com/Danica_Hunter

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Tell us if you aspire to go into acting in the future. 

My heart is primarily in my music but I have also acted too in a number of productions and enjoyed it.

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Tell us your gains and losses in the music business. 

I just love being part of this industry but it is hard work and very competitive!

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List the media that have supported you so far with this song. 

I have been featured in a number of different blogs, features, radio stations, YouTube channels and online streaming sites around the world including the US, UK, Italy, Canada, The Netherlands and now Malaysia which is amazing!

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Tell us how you manage your time. 

With difficulty – it’s a bit of a juggling act but somehow I manage.

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Tell us how you are able to actualize success in your music career. 

By believing in myself and my creative process and that I am contributing something positive in the music space.

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Tell us if you an independent artist or you are signed to a label and tell us how you run your music career. 

I am independent at the moment.

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Tell us the individuals that are responsible for the writing, production, recording, directing, choreography, promotion and marketing of this project. 

Alex Odam on video production and Nosaappollo on music production. I directed the video myself.

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Tell us your experience recording in the studio and shooting the music video. 

I enjoyed every minute of the whole creative process.

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Tell us what makes you happy and sad about this project. 

So happy that we managed to create something unique – but of course sad about some of the darkness in our world – we need more love – less war and less hate!

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Tell us the reason you decided to shoot a video for this song.

A video just adds a different dimension – you hear with your ears but see with your eyes!

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Tell us the secret of success. 

Be true to yourself, work hard and don’t hide your light!

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Tell us how you become a musician. 

I’ve been singing since I was young and writing since my early teens – I knew this is what I wanted to do for most of my young life.

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Tell us the advice you will give to a new artist planning to shoot a music video. 

Try to work with like minded people who share your vision and the rest will fall into place.

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Tell us the estimate for the production of a commercial music video based on your experience.

It can cost anything from very little to a lot but the music must be good – that’s the most important thing – and work with like minded people who believe in you.

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