3:AM & LEVI

 

Tell us your real names, country of birth and childhood experience. 

3:AM Elijah Andrews from Toronto, Canada, moved around a lot with separated parents.

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Tell us your academic qualification.

I actually never went to school for music. I was always told to have a backup plan so I took culinary instead. If only I knew then what I know now, I never would have gone to school.

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Tell us about your music career, band name, musical background, experience and skills.

My dad was a D.J. so I grew up around a lot of different music and fell in love with it at an early age. I was around all genres of music, mostly dancehall and hip hop. I started writing music at 16 to cope with depression but I never got into a studio until I was 18. I was recording with some friends under my middle name “Ruel” after I left working with them I changed my name to 3:AM because it is such a polarizing name like myself. Everything I do will draw an opinion from someone.

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Tell us about your genre, concept and idea behind your music video and the song. 

“Oatmeal” is a neo funk song meant to empower thick women that may have been disrespected for their size to turn on and feel like they are represented now in a very sexual yet fun manner. It’s all about having fun and embracing all women at the end of the day.
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Tell us how to run a record label independently and successfully based on your experience as an artist.

Invest, Invest, Invest. If being an independent label founder is what you want, you have to invest in your idea financially, mentally and emotionally. Be patient and allow success to come to you in time.

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Tell us how you are promoting your music.

Slow build. Understanding demographic and marketing tactics. A music video is in the works. The more new people are drawn to the song the more the original listeners will want to listen to it again.

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Tell us what makes you happy and what makes you sad.

Making new music and coming with new idea definitely make me happy. I’d say hate towards anyone upsets me, but I’m a very emotionally neutral person.

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 Explain clearly the story or concept behind the song.   

“Oatmeal” was inspired by a conversation I had with someone where they said this girl they saw was too thick for their liking and I grew up in a time women were being criticized for their weight heavily, so I wanted to make a song glamorizing the benefits of thick women. From their Oatmeal was what popped in my head so I ran with it.

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List the radio stations, TV stations and blogs that have aired or featured your new song.

8tracks, WeUpNorthTv, Total Experience.

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Tell us about other members of your band, music producer, crew or music video director, how the song was recorded and how the music video was shot.

I bought the beat online then recorded it at my friend Cortez studio. We just have fun in recording the song.

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Tell us how long you have been in the music industry, your experience and your future goal.

This has been my first year really being around the industry, just learning and going at the same time. Not focusing on the journey as much as working on being great right now.

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Tell us what makes you unique from others.

My style is very versatile in the sense I can do some trap influence to doing funk but my focus of love doesn’t change. I like to show I’m human and relate to my audience as much as possible.

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List your five favourite songs including the artists.

Stan – Eminem,

 

If I Ruled The World – Nas,

 

In The Air Tonight – Phil Collins,

 

I’m The Man – 50 Cent

 

Smells Like Teen Spirit – Nirvana

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Tell us your position on “DIY” Do It Yourself” and signing to a major label.

If you can’t build your own brand you can’t expect respect in the music industry.

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Tell us other activities you will like to pursue apart from music. 

Basketball and cooking. I like to keep a healthy lifestyle and basketball has always been a hobby of mine.

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List your various works.

“Wayside” is currently my favorite I’ve done. The dark trap sound that creates this mysterious party song that’s not quite a party song with depth to it, I love it.

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State links to connect you on social media.

On Instagram and Twitter

@3amsessions_

 

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State your artist’s name and elaborate on it. 

3:AM is meant to be a polarizing name such as myself. Some see that time as good luck or very spiritual like myself and some see it in a negative light like people see me too.

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State the title of the song and the meaning.

“Oatmeal” – Good oatmeal is always thick with some brown sugar, yet some people love it and some don’t. I personally love oatmeal and don’t care who doesn’t.

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State the title of the album and the reason for picking the title.

“3:AM Sessions” is an EP to just showcase my capabilities, be a teaser for listener for what’s coming next. I have punchline rap, self-produced music, and love and trap stuff. Just a project to keep me out of a bubble.

 

 

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