Alex Boye is truly a multicultural artist. Of Nigerian descent, Alex was raised in London where he began his music career in the successful European boy band Awesome, before moving to the US to pursue a career as a solo artist.
With a powerful voice and contagious energy, Alex has developed a uniquely arresting performance style and diversely influenced sound. His blend of African-infused pop music and vibrant, dynamic visuals have led to viral hits, with almost 1 billion views on his YouTube channel. He has shared the stage with many notable artists including, Jay-Z, Tim McGraw, George Michael, Missy Elliott, Justin Timberlake, The Beach Boys, and opened for Olivia Newton-John at the world-renowned Royal Albert Hall in London.
Throughout his career, genuine concern and generosity toward others have led the way for Alex. He has raised money for many causes by way of his music and maintained a message of positivity and perseverance in his lyrics. His latest single, “Bend Not Break” (produced by Randy Jackson) is closely tied to the cause behind Suicide Prevention Week and carries a message of hope and awareness for those struggling with mental illness.
Currently, Alex is working on his forthcoming album, set for release early next year.