Loza Rose – Identity

 

Loza Rose – Identity

Loza Rose – Identity

 

ARTIST NAME: Loza Rose

 

SONG TITLE: Identity

 

RELEASE DATE: 5/22/2019

 

GENRE: Electronic Pop

 

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Tell us how you build the confidence to face the audience.

I always found myself very nervous performing in front of one person, but when it’s an audience; it is different. I think it’s different because when I perform, I’m connecting with everyone in the room. It’s like a big therapy group session.

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Tell us your weakness and strength in performance.

I have to say my strength is my voice. The way I sing and get down with my own music and vibe with the audience. My weakness is talking to the crowd because I always catch myself saying “um” over and over again.

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Discuss your songwriting.

When it comes to songwriting, I don’t always have a beat. It’s more like word vomit. When I’m feeling something, I get all these words in my head. Kind like Jenga, I have to find a way to fit all the pieces together, which is something my vocal coach taught me to do. I try to imagine what people want to feel and hone in on that thought.

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List your other skills apart from singing.

I don’t have much, but I’m not too bad at dancing. I took ballet when I was a little girl, did some recitals, but I ended up loving dancing. I’m also good at baking and connecting with people.

 

Originally, I wanted to be a psychologist before I wanted to be a singer. I decided that going for that career choice wouldn’t be the best fit for me, mainly because I don’t feel like taking in other people’s problems would be good for my mental state.

 

I think that singing works best because I can still help people as I connect with them with my music; it’s just like a therapy session.

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Tell us the most memorable moment in your music career.

I have to say going to the studio for the first time. The rush I got, recording songs back to back, you know, it felt right. I knew that is where I belong.

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Discuss your first performance.

I was about 15 years old. It was New Year’s Day, and the night before I went up to a cottage in Middletown, NY for a New Year’s Eve party. The next day I remember taking out my speaker and my mic and I started singing. People starting gathering around and I sang Whitney Huston’s “I Have Nothing”, and it felt like I was giving back to them. That’s when I knew it was the direction I wanted to head in.

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Elaborate on what you know about the music business.

If you find yourself in the right place, at the right time, it can be such a beautiful thing. There’s a very fine line between the good side, and the messed up, unfortunately abusive, and controlling part of the music industry. Even when it comes to artists’ managers, producers, labels, constantly not letting them have a voice.

 

And then there are the good parts when the management team is willing to let them speak, and expand on their creativity. I hope I continue to go in that direction because I love my management team. They really hear me out.

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List the instruments you can play.

I can play the Piano. I’m no Tchaikovsky, but I do enjoy playing. Eventually, I want to learn more about that instrument as I grow.

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Tell us how you tackle a pitch in your performance.

When I perform, and I know that a line is coming up that I have to hit a note that is hard to sing; I try to find the right moment before, take a quick breath in, and tackle that note. Breath is everything.

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Tell us how you build your melody.

As a lyricist, it’s a little difficult to write melodies. However, if I really feel a song I can hear it in my head before it comes out. Then I keep working on it until it sounds the way I want it to. When I started out, I couldn’t build melodies, but now it’s easy for me since I practiced improvisation and writing music in general.

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Describe your live performance and recording in the studio.

It’s pretty much the same when it comes to connecting with your fans. The pain, happiness, and soul in your lyrics are just some things I think about. The difference is that when I’m recording, I’m in a box, whereas on stage I’m free, and I see my audience connecting directly.

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Tell us if you prefer using live instruments for your recording.

Depending on the song and the sound I’m going for. If I want an electric guitar, then that’s what I need. Songs are like stories with ideas, and each idea should fit the song the way the writer hears it and wants it to be.

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Tell us the feedback you are getting pertaining to your music.

The most frequent feedback I get has to be the line “you sound like a pop singer, but you also sound unique in your voice.” They’ve said it’s almost a cross between Demi Lovato and Ariana Grande, with my own unique style.

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Discuss how you record your song.

I have fruit before I go to the studio and I drink a lot of water. When I’m in the booth, I pretend I’m about to perform. I try to have fun and communicate with the studio engineer, Stephen. He’s phenomenal, and he really understands what I’m going for when making music.

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Tell us if you write all your songs.

Most of them – Some of my songs are handed over by producer, Louis. He used to be in a band, he can sing, play piano and a bunch of other instruments. So when he sends me songs there’s a sense of “this will fit your sound.” He’s great at everything. Other than that, I write my lyrics and melodies, and my producer makes them into tunes.

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State your favourite song.

Out Of Sight – It’s about building confidence and letting all the negativity go.

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Discuss the themes of your songs.

I have a few fun songs, feeling good about yourself. “Summer Daze” for example is about having fun with your friends, and being out in the sun (Buns Out!) – And some others about mental health and the feelings leading up to a breaking point. Some of them I sing about being passionate about something.

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Elaborate on your artist name and the title of the album.

Loza Rose, however, my real name is Sophia Zuniga. I hate my last name so much that I want to change it to Loza one day. It comes from my grandmother, Elsa Loza, who was also a musician, a singer, and super artistic. My album that’s coming up is called “Roses & Thorns” which will be about the contrasts between the light and darkness of life.

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Loza Rose – Identity

 

About Loza Rose

Born in 2000, in Teaneck, NJ, Loza Rose started singing and playing piano at the early age of seven. She took piano lessons for two years before performing in theatre both as a singer and a young actress. This continued until her freshmen year of high school, where she changed her interest to choir full time.

 

In 2014, she took to YouTube where she sang covers and spoke about mental illness.

 

During her Junior Year, one of her videos reached 200k views within a month. This inspired her to begin composing her own music, and she did start in 2015 writing over 30 songs that year.

 

Right out of high school, Loza decided to push her musical talents to the next level. Taking independent vocal lessons and hiring a manager to push her career forward, she was signed to EAR after six months of developing her sound.

 

Loza gives credit for her lyric style and musical composition to her idols. Her grandmother, Elsa De Los Angeles Loza (known as a singer and an accomplished performer in Quito, Ecuador) inspired Sophia to appreciate music in all forms. It wasn’t until that close family member fell ill; Sophia’s drive to achieve a career in the music industry began.

 

After pursuing a life of performing at small events, Sophia created Loza Rose as her stage name to remember and honour her grandmother, Elsa.

 

Some of her other idols for songwriting and performance can be attributed to Demi Lovato, Christina Aguilera, Ke$ha, Whitney Houston, and Selena.

 

Loza Rose describes her music as “unique and inspirational” while her sound can be found in Indie Pop.

 

Her range in music, however, does not stop at just that but also can be heard in Electronic and Latin Pop.

 

She hopes to one day hear her music on local radio stations, Spanish clubs and perform at benefit concerts.

 

On November 17th, 2016, Loza Rose sought treatment at a mental hospital for self-harm. After 11 years of hurting her own body, she finally decided that it “wasn’t normal”, and was convinced by her school therapist. She was diagnosed with Obsessive Compulsive Personality Disorder, and she has been on medication since the day she was admitted to cope with her ongoing condition.

 

As a musician, she finds that songwriting is her way of escaping her difficult past. Loza sometimes hopes that her music will help those who don’t have the sense of family or have a strong tether to the world and give people the inspiration to liberate themselves.

 

Loza adds; “I want to give back to the world that same feeling that musicians give me when I listen to their music. That sense of empowerment and emotional conflict you hear is just beautiful.”

 

About The Single

The young up-and-coming Loza Rose is back with her new electronic pop single ‘Identity.’

 

The catchy track has every element to resonate with the listeners.

 

In a saturated music scene, Loza Rosa is able to differentiate herself through powerful lyrics.

 

‘Identity’ speaks about going through mental illness and the difficulties of being labeled.

 

Through the artist’s own point of view, she is able to give a story through the lyrics that leave an impact on the listener.

 

The memorable voice of Loza Rose is backed up by an electronic pop production that gives the lyrics contrast. Moreover, it goes hand in hand with the chorus making it a catchy single.

 

Loza Rose is an artist to keep an eye and ear for, as she will continue to deliver singles that will leave an impact on the music scene.

 

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