Artist Name: 3 Dice Ceno
Song Title: American Evil
Album Name: NOVEL x BOOK 1: The Hydrophonix
Genre: Hip Hop
3 Dice Ceno – American Evil
Washington D.C. born and Miami raised is nothing more than information when it comes to recording artist 3 Dice Ceno.
Most rappers today have an adverse style. Nothing new and the same material recycled over and over. But not 3 Dice Ceno; 3 Dice Ceno’s style is so diverse and it is almost impossible to pinpoint where the artist comes from. He delivers bar after bar of hardcore hip-hop style truth. No autotune or mumbling. This artist is clean, clear, and natural in all he does from sound to presentation.
His music reminds you of a time hip hop musicians stood for justice, self-consciousness and the music held a message. Whether that message was having fun, survival, or truth … there was a message embedded in the music. And 3 Dice Ceno takes us to that time again while staying true to himself and his journey. The fact that he can add a taste of today … shows the difference of opinion in hip hop today is not a generational gap … it’s a talent gap. Talent comes from all generations. And 3 Dice Ceno is a prime example of that. To every listener looking for something new and fresh, not just new … but recycled…. get a load of 3 Dice Ceno. Embrace this young man’s career as he embraces the true essence of hip hop.
Share your life story with us.
I’m a Washington D.C born living out Montgomery County till 5yr old, then Miami/South Broward raised artist, now out Maryland from being out Baltimore for 3 years … back in 2005 to 2009 with Mental Head Bangerz put together by General Beats. My story starts with me being not really into hip hop/rap music until I was around 13-14 years old. My story developed from mother and father separation, mother moving to Miami and me later.
List the names of those that have supported you so far in your music career and use this opportunity to thank them.
Yea, I would like to thank Lavar Hayes who is a promoter/CEO of his own catering company (Sweettooth Catering) for every opportunity to do an event and support, Bzell for the same support and opportunities to do shows, DJ Symphony who allowed me a slot on Wu-Invasion Vol.1 which just did 5 million downloads and also look for a project (collaboration with me and DJ Symphony), the listeners who downloaded and purchased my music on iTunes or ever dropped a like or comment to one of my pages, Adi Ladison (Rayne Strom) for the support and allowing me to be a part of the Digiindie Presents Radio Mixtape Series and a featured artist on the website digiindie.com, Patrick of (Symphonic distributions) and SpyCamz for looking out on the Dru Hix and the SoundCloud/Symphonic distributions. Thank you for the support.
Narrate your experience while recording in the studio or while touring.
One of the experiences I have had while recording was the first time I would be introduced to recording without a pen/pencil or pad. General Beats would tell us that he would expect more from like a day we put the pen/pencil and pad up. My first two tries at freestyling a whole track came out dull but later I would learn to put concepts, wordplay, and bar structure. Wherein I think the song ” The Satisfaction ” with me and Po is where I think I would put together wordplay and bar structure following Po on the concept and then to hear how the material lay on the beat, all that time thinking how could I make a track line up with the vocals making a song and giving that potential for me came with having put down the pen/pencil and pad.
Discuss your songwriting.
Like I stated earlier I don’t write my music; I recite the music as I’m recording in punches. Sometimes I might play a beat till I get 4 to 8 bars take from take, build a concept if I can around that, build a bar structure, and create a song. I also recite bars acapella with no beat that might come up with a track; just off the vibe I was having then find a beat and if it matches up or at least to me then there’s a song.
Elaborate on your future projects.
Well, right now I working on a track with DJ Symphony after featuring on the Wu-Invasion Series Vol.1, a few collaborations, music videos for the mixtape I’m about to drop.
Tell us what you are doing to increase your fan base.
To increase my fan base I’m performing at out-of-state and in-state venues; throwing my brand out there through flyers, exchanging social media handles, networking with DJs, sponsors, distribution companies, blogs, mixtapes, venues. At the moment I’m currently headed up to New York to open Big Pun’s son Chris Rivers at the iamfreestyle.com Level Up Concert Series.
I am also trying to get my music in the hands of TV series and movie director; seeing if my music is a fit for any project that might have been going on at the time.
Tell us that point in time you wanted to give up on your music career.
It’s been many times I have wanted to go the other way and leave the music where it’s at, but in all reality, the hardest thing is to start an independent career especially when you look at it as a business and got to learn the ins and outs by yourself, there is no manager pointing in any direction just me making the call on what song should be pushed, done at a show and sold. Like there was this one time I did a show and while on stage I just want to say alright this is where I think I’m done with it, but everybody starts to walk back in after four bars of my first performance track they lift up their phones and vibe with me through the rest of the performance telling me to keep going and letting me know my music is getting reach or in other words being heard and recognized.
Go into detail on how you make your instrumentation or melody.
I don’t do any of my instrumentation or melodies right now. I got a lot of producers I deal with as far as my beat selection. But the producers I choose have a lot to do with what fits my style of rapping.
Tell us your complete understanding of music licensing.
My full understanding of music licensing is that it protects the artist from giving full rights to a consumer or anybody for that matter and keeping the artist safe within the copyright laws.
Tell us your favorite genre of music.
My favorite genre of music is the genre I do in which is hip hop though I also listen to a variety of music from other genres like rock and reggae.
Tell us the theme of most of your songs.
Most of the themes in my music touch a political standpoint from the perspective of the everyday person whether you work a 9 to 5 or get it, however.
Elaborate on this song.
The song “American Evil” is a track about how evil is installed in people by everyday occurrences whether it is through bullying, restraint of not being allowed, or having lack thereof.
But in my case, it carries the concept of me at a young when I was bullied and allowed the street to take me in due to how I was being treated which installed a mentality of not allowing that situation to arise again but seeing also the habits I would adopt … distance myself and what I wanted for myself.
Discuss digital distribution and streaming.
Digital distribution is a way for artists to make money independently giving a percentage to the company that does their distribution which promotes your brand on several different platforms. Now, this is where streaming is a helpful tool in how promotion goes and also helps the money to come.
By streaming and monetizing track; the artist is being paid for every time a listener presses play and listens to a track for over 30 seconds depending on what digital distribution you are with.
Tell us numerous ways that artists can boost their revenue.
Artist can boost their revenue up with digital distributions, streaming platforms, ASCAP, and BMI if you don’t already have one of the two, physical distribution, deals, paid spins, music placements in TV series or movies, music sales on platforms such as iTunes/Apple Music, Google Play, etc., and also Facebook, Twitter, and Instagram all have a promotional boost that can help the artist in promoting music and gaining more revenue. And I can’t forget with a BMI or ACAP an artist can gain revenue through open mics, showcases, and any other events the artist will be performing.
Tell us your opinion on self-training and enrolling in an educational institution to study music.
I can only speak on self-training due to the fact that I independently handle all my affairs in music. Self-training helps one to learn the business first hand.
Go on at length on what it takes to write a hit song.
It takes an artist to get in touch with the creative side of their self-build; a concept around as far as wordplay and how you would like the listener to see the song as far as the comparison with the subject of the song and concept you place with the subject of the song. I don’t ever base a hit with what the listener wants to hear I make it an issue of what I want the listener wants to hear.
State your artist’s name and elaborate on it.
My artist name is 3 Dice Ceno and the meaning behind my name – the number 3 stands for Muslim mathematics; number 3 is defined as understanding. Dice is an acronym meaning dangerously imbalanced cording to his environment as every black child, teenager, and man is seen in America. Ceno is a nickname my people gave me and that has been with me since 13.
State the title of the song and the meaning.
The song is titled “American Evil” and the meaning is in this track 3 that Dice Ceno emphasizes on his adolescent life coming up to … using himself as an example of an American evil invented…
State the title of the album and the reason for choosing the title.
The title of the mixtape is ‘NOVEL x BOOK 1: The Hydrophonix’ – the reason for it being called a Novel is the fact that this is a reflection of my past brought to the present tense. The part where the Hydrophonix comes in is the wordplay acting as a focus.