ARTIST NAME: Asher Laub
SONG TITLE: Attention
ALBUM TITLE: Attention
RELEASE DATE: 7.16.19
Asher Laub – Asher’s notable musical career began with classical violin training at the tender age of 2 – leading to his first formal concert with the Buffalo Philharmonic at 13.
Since then, Asher’s ability to improvise across multiple genres has inspired an innovative career as a cutting-edge electric violinist.
Asher’s engaging solo performances have made him a co-headliner at iconic venues such as Madison Square Garden, Hammerstein Hall, Lincoln Center, and Carnegie Hall.
His diverse multicultural repertoire has garnered acclaim across four continents.
Asher’s high-energy concerts have been aired nationwide on PBS and made headlines on major media outlets such as CNN, WABC, NBC, and the New York Post.
In 2014, Asher lived a musician’s nightmare when he confronted health challenges that impacted his mobility. Refusing to accept defeat, he rebuilt his musical skills to a new level. This harrowing experience inspired him to reinvent himself as a dancing violinist.
In only a few months, Asher learned to merge hip hop, pop, EDM, rock, and other genres with breakdancing and acrobatic choreography.
His live performances now reflect his unstoppable spirit and joy!
With a growing fan base, Asher is working to influence societal norms and conventional thinking about musical performance, helping to break down social and physical barriers.
His latest single, Neon Dreams, released by Kobalt Music Group has been described as a “high-octane hit” and can be accessed on iTunes and all other major platforms. Asher is currently in the studio working on releasing his next original album.
Discuss how you develop your melody.
I try to start with a holistic view of where I want the song to go; rhythm, vibe, chord progression, etc.
I often produce the music while in my studio so that any crazy cool ideas that accidentally emerge are saved. That’s how I wrote ‘Neon Dreams.’
‘Attention’ was more of a focus on the popular cover, where I wanted to give a voice to the strings, focusing on the harmonies.
Each song requires a bit of a different approach, but a lot of the inspirational lines just sort of come out of nowhere.
Tell us your source of inspiration.
I’m inspired by innovative musicians like Vanessa Mae, David Garrett, Jean Luc Ponty, and others who charted their own path, breaking away from the mainstream without losing those adoring fans. This is a true indication of raw talent. I study these musicians and their work and merge it with other popular electronic artists. Classical, electronic, jazz, and pop music are my main influences, at least for now.
Tell us the most memorable experience in your music career.
I’ve had quite a few, but co-headlining at Madison Square Garden a few years back, more recently at Master Theatre and, of course, Carnegie Hall were all unforgettable experiences that I’m proud to be a part of. There are videos of these concerts around the internet and on my YouTube channel.
Discuss how you build your song.
There’s no set formula, but I do start with the chord progression and rhythm before developing the solo. I try to stay true to what’s pleasant to the ear. If the tune doesn’t sound clean, catchy, or melodic enough I rerecord it until it does. Once the rhythm and general texture of the music are complete I lay the strings so that the melody sounds full. The strings usually come last.
Tell us how you ensure your music inspires others.
I try to place myself in their shoes when I listen to my own music. I also run it by a bunch of close friends and family members before releasing it.
Discuss the relevance of promotion to the music business.
Promotion is pretty important if you want to go anywhere. You can have a great hit, but if you don’t promote it, people won’t hear it unless you have a supporting record label. None of these things are easy to do.
Tell us what you will do apart from music.
I have 3 degrees in the sciences, but I’m proud to say I’m now a full-time musician and have been for a few years now. I’m working nonstop, but it’s often rewarding when I get positive feedback from my fans.
List the names of the instruments you can play.
My trademark is a violin, but I also play drums, piano, guitar, mandolin, cello, and I DJ as well.
Tell us if you have any music background.
I have been trained to play the violin since age 2. Yes pretty intense, I thank my mother for that one.
Tell us the piece of advice you will give to a new artist on entering the music chart.
Produce great music and develop a fan base that enjoys that music to help you push your way up the charts.
Elaborate on melody and rhythm.
I’m a big fan of funk, and house rhythms as they lend themselves to that high-energy vibe that I believe gives the violin a nice chance of being featured the way vocals are these days. Whether a melody is minor or major, I think it needs that rhythmic drive (bass, and drums) to carry people away…
State your future goals.
While I’m busy with corporate, and concert gigs, I’m working on building a tour for my upcoming album and my plan is to have a few more full time dedicated staff members to assist me with the daily logistics of social media and bookings so that I can focus 95% on my music and artist collaborations.
Share your recording experience with us.
I have recorded as a musician for orchestras, independent artists in rap, R&B, rock, and jazz, you name it. I’m proud to have produced some great recordings for a nationwide airing on PBS alongside country starlet Jessica Lynn, which will be out in August 2019.
Tell us the most difficult part of the recording.
Getting that warm/sweet tone on the violin and having the final rendered product sound perfect to my ears.
Discuss the greatest mistake you have ever made in your music career.
Not seeking the right medical advice when my health started to tank a few years ago. Thankfully I regained my health but those were the scariest months of my life.
Tell us how you build up your composition.
As mentioned earlier, I like starting with chords, rhythm, and bass, then adding textures with other instruments and leaving the solo elements to the violin, unless it features vocals.
Discuss the relevance of music.
Music is completely relevant today, more than ever. It’s used in theatre, to help people get through the daily grind; it serves as an indelible mark in the emotions of billions of people, representing different milestones. It’s a growing field in medical therapies. Music is core to my being, I couldn’t do without it.
Elaborate on the song.
‘Attention’ is a fun, mid-beat dance tune that has a strong focus on the bass and solo violins. The video depicts my dueling violinist style of performance which I do quite a bit throughout the year.
Elaborate on your artist name and the title of the album.
Asher Laub is my name and performance name. I stuck with it because there’s nobody else I’ve ever met with that name, and I like being unique.