ARTIST NAME: Courtney Jade
SONG TITLE: Hold On To Me
RELEASE DATE: 23rd April 2021
GENRE: Slow Pop
20-year-old South African singer-songwriter Courtney Jade combines her soulful voice with genres like Slow Pop, Neo Soul, and R&B. At the age of 16 she moved to the UK where she has since released seven singles that she has performed at many of her gigs across London. She has already gained the likes of BBC Music Introducing, with her single ‘Deserve Me’ on 1 February 2020, as well as BBC Radio London where she was interviewed on the Richard Elms show about her track ‘Hold on to Me’ on 10 May 2021. Courtney Jade at the 2021 BBC Airwaves Festival on BBC Radio London also performed her upcoming single, ‘Fantasy’.
Her passion has allowed her to freely express emotion through her soulful music, which effortlessly captures the trials and prosperity of life, in hope that it would encourage others to explore what makes them feel alive. Music for Courtney has always been a form of self-expression, something that has allowed her to truly express her own individuality. Her voice encapsulates both her strength of determination in life as well as her gentle character.
I’ll take your hand
And will walk that path
That seems really hard
And we might get lost
But I’ll take your hand
And will walk that path
That we find ourselves on
And we will make it home
And I know that I might not always get it right
But if you trust in our love
Then maybe we can make it out
And maybe we can come out strong
Because I will be your floating boat
And I will carry you home
Because baby if you let me in
You wouldn’t have to drown in it
Because I will be your floating boat and I will carry you home
So hold onto me now
We’ll go back where
Our story starts
Laying on the grass
That summer in Hyde Park
Through every storm
That will come our way
Be rest assured
It’ll be okay
Discuss your recording experience with your producer.
I worked with The Write Music Group on this track, I really enjoyed working with them, they beautifully executed the idea I wanted for the track. I sent over a demo of the song with lyrics, melodies, and some simple piano chords. We built the song from there.
Discuss what comes first and last while creating a song.
For me, it depends on the context of the songwriting or collaborator, sometimes I’ll have producers send me a basic track with a drumbeat which I then write to and we build on together, other times I write the melodies and vocals first which we then use to create the track around.
Tell us the piece of advice you will give to a new artist.
My advice to any new artist would be to be consistent with your work, continue creating and exploring your creativity, and be consistent with your online presence. Hard work and consistency will get you far in life.
Discuss your worse experience in the music business.
My worst experience in the music business would probably be the frustration of spending money on PR campaigns and other aspects, which don’t give you a lot of exposure or income in return. It can be hard for upcoming artists to get their names out there and to reach new fans.
Tell us how you make instrumentation to your song.
Often I will just sit down at the piano and just allow myself to let go and play around with some piano chords. Sometimes you find a lovely arrangement, which you can write a melody to. The rest of the instrumentation comes from working with producers and other musicians.
Tell us how you feel when you sing and your fans sing along to your song.
I can’t wait for this day to come.
Tell us the goals you aim to achieve when creating a song.
When creating a song it really comes from a place of authenticity and creativity, so the beginning process is just me unloading all my feelings onto a page and bringing that feeling to life in a song. When I then spend time perfecting the song I aim to present this idea in a way that people can relate to and feel. What makes music so powerful is that it speaks to us in such personal ways where each individual can experience a song in a way that is completely unique to them and their own story.
Tell us your approach to writing.
When it comes to writing it honestly depends on the day. Sometimes it comes very easily to write a melody or find a nice chord progression, and other times I have to start by fueling my creativity in other aspects like writing some poetry or painting something. This process of an outflow of creativity allows me to let go of any boundaries or judgment holding me back.
Tell us how you plan to develop a unique music style.
In order to develop a unique music style, I aim to just be authentic and to create music that I love, without trying to match up to what is popular now or to stick to one genre. Music and creativity have no boundaries and exploring my personal creativity will allow me to develop my unique sound.
Tell us if you are collaborating with other songwriters or you write alone.
I love collaborating with other artists and have done so in the past as well as working on new things now.
Discuss your experience with fans.
So far I haven’t played many live gigs where people already know me so my experience is mainly online. I have had a lot of lovely direct messages from fans who love my work and have supported me since day 1, it’s always such a lovely feeling knowing that someone has listened to your music and has felt a connection to it.
Elaborate on the song.
This song looks at relationships and what it means to be there for someone when the person needs you. Sometimes all someone needs is a hand to hold and a reminder of who the person is and what the person means to you. This song also looks into aspects of struggling with mental health and being there for our loved ones.
Elaborate on your artist’s name and the title of the album.
My artist’s name is just my name; Courtney Jade. The title of this song pretty much sums up the whole meaning; ‘Hold on to Me’ expresses the love you have for someone when you’re offering them your hand and your heart to hold on to when they are struggling with their own battles.