Tell us your real names, country of birth, and childhood experience.
My name is Kevin Imoukin and I was born in Stockholm Sweden where I was brought up and where I currently live and operate. I have a mixed origin due to my parents’ backgrounds in Russia and Uganda which influenced my childhood to view life in various ways. Growing up in a diverse environment made me a bit quiet and observant because there was so much to take in being brought up in three entirely different cultures. Looking back on my childhood I was a very imaginative and peculiar child. Happy, but peculiar haha.
Tell us your academic qualification.
My strange imagination found its way to music at a quite early age (about 6 years old) and has stayed with me ever since. After high school, I pursued my love for music and started studying music business and audio engineering at a school called Diversify Music Group where I graduated and have continued my ventures working on my music and getting it out there.
Tell us about your music career, band name, musical background, experience, and skills.
Right now I’m working on developing the sound I’ve already started in the track “Feral”, I feel like I stumbled across something authentic that I want to expand on and share with the world. It’s the one that has generally has gotten the best reception resulting in a feature in a compilation album called “Global” featuring other up-and-coming artists. My artist name is actually my real name. I didn’t really feel like playing a role or hiding behind another name even though I don’t mind others doing just that. Besides I’m the only one with that name and I get a bit of a kick when people try to pronounce my last name. It tickles my funny bones. I produce music by myself or with others. As I grew up playing classical music the piano is my favorite instrument, besides singing. I used to play bass in various rock bands, however, and one of our tracks (Canvas by XOOX) featured in a short film called State Zero.
Tell us about your genre, concept, and idea behind your music video and the song.
I’m influenced by most genres, but I think the most dominant influences for me sound-wise are Pop, R&B, and Hip-hop in some cases. I think hip-hop has a very interesting way of portraying attitude with I get inspired by conceptually.
“Feral” doesn’t have a formal music video. I didn’t want anything distracting from the song so I have the artwork I had at the time in the background.
Tell us how to run a record label independently and successfully based on your experience as an artist.
Right now I and my partner’s main mission is to get our music out there and establish relationships with people interested in our particular brands. We try to operate as cost-efficient as possible and use Distrokid as a distributor, which we find super helpful! Otherwise working hard and smart is the only way to success I think, no real way around it.
Tell us how you are promoting your music.
I’m promoting my music with ads, word of mouth, and reaching out to taste-makers that may find the content interesting! I also would love to start playing live soon, because I started off as a live musician.
Tell us what makes you happy and what makes you sad.
Meaningful conversations can make me both happy and sad but I love having them either way, they help me to grow. Seeing growth is very pleasing to me and weighs up the missteps and mistakes one inevitably has to go through.
Explain clearly the story or concept behind the song.
“Feral” stemmed from a conversation I had with someone that had given up on life and didn’t see anyways out of the situation and accepted this state instead of changing it. Not being able to help is one of the worst feelings I’ve ever felt.
List the radio stations, TV stations, and blogs that have aired or featured your new song.
1. Hayline Record (YouTube channel)
2. Do the dance playlist (Spotify curator)
3. You guys <3
I might have some more on the hook.
Give us links to where the song can be purchased.
Tell us about other members of your band, music producer, crew, or music video director, how the song was recorded, and how the music video was shot.
I’m in a partnership with my friend and fellow artist “Adam Wallin” who is a very talented musician, artist, and producer. We work together on various projects and help each other out with everything from artwork to mixing and mastering. It’s hard to describe the value of working with good friends. The song “Feral” actually started quite upbeat on the writing board and we started changing it back and forth until we landed where it is now.
Tell us how long you have been in the music industry, your experience, and your future goal.
I’ve pretty much just started off in the industry per se. But I’ve been working on music since about 2015. Me and my brother in arms Adam Wallin release music through our own “label” music.RAW and our future goal is pretty much to make as much dope music and content as humanly possible.
Tell us what makes you unique from others.
I get a lot of crazy ideas musically which maybe isn’t displayed in this particular song, but I am working on letting some of those ideas flow through my upcoming projects without being too crazy but still being an interesting product. It’s a balance.
Tell us your weakness and strength pertaining to music.
One of my strengths is that I’m determined and persistent when I aim to reach my goals. Now I’m working on improving my production and mixing skills so that the results get better and better.
List your five favorite songs including the artists.
1. Panda by Desiigner.
2. I Can Tell by Travis Scott
3. Yeah Right by Vince Staples
4. Outside by The Weeknd
5. Borders by M.I.A
Tell us your position on “DIY” Do It Yourself” and signing to a major label.
I think that DIY at least at the beginning of a career is quite crucial to gain the momentum and leverage you need as an artist. Then depending on what goal you have as an artist “going major” might be the best option to get to a higher level. Then again it depends on the goal entirely.
Tell us the instruments put together in this song.
The song was mostly produced and arranged on computers before I recorded the instrumental.
Tell us other activities you will like to pursue apart from music.
I like listening to audiobooks, mostly self-help books as I love to learn and improve. I occasionally like bumping into the weird side of YouTube. Oh and I love junk food- bad habit.
Tell us about gaining the confidence to sing in front of a large crowd for the first time.
DIY. Cognitive-behavioral therapy haha. I just do it until I’m not afraid anymore.
Tell us the best way to make money in the music business.
I don’t know about the best way to make money but I believe in multiple sources of income. Live shows, streams, merch, etc. Using everything that you are good at to your advantage.
Tell us your experience pertaining to TV/Radio plugging.
I had a podcast series in Swedish earlier with a friend that has a recording studio. But that is pretty much the most I’ve done in that regard.
Narrate your recording experience.
I usually get to the recording space and double-check the lyrics I’ve written before I jump straight at it and start recording. I try to make it as natural as possible, when I think too much I think it takes away some of the quality.
List your various works.
1. “The Dropout” Ep available on Spotify. (Including “Feral”)
2. “Numb AF Blues” (Single)
State links to connect you on social media.