Artist Name: Lauria
Song Title: Losing Me
Release Date: June 2018
Lauria – Losing me
Florie-Laure “Lauria” Zadigue Dubé awoke her passion for singing when she was only two, listening to the musical “Notre Dame de Paris”.
As a child, she was part of the choir of her church. “I’ve always wanted to be an entertainer and when I was little I thought I was a better dancer than singer. As I was growing up though, I realized nothing made me happier than singing.” Lauria grew up with a musician uncle and local artists from all over Montreal would regularly be coming in and out of their basement studio. I remember growing up thinking “I can’t wait to be old enough so I can play with all this stuff!” From her first year in high school, Lauria became known as ‘the singer’ of her group, spending every lunch hour in the music class. She performed on stage at her school several times, published several videos on YouTube, and took singing lessons. Eventually, she crossed paths with a band in 2016 called NewDayz with whom she sang co-lead alongside her cousin performing pop/reggae fusion until they disbanded less than one year later. “But now,” says Lauria, “I don’t think in terms of having a genre. I just do music that makes me feel alive, that makes me feel something. I’m so passionate about music because I’ve had the experience when I’ve discovered new artists or new songs, where I had to stop whatever I was doing to just let the chills of a melody take over me. I’ve had times when I had to close my eyes and just lie down because a song was so musically powerful.” Currently studying at Concordia University, Lauria’s favorite times are really in the studio. “I’m happiest in front of the microphone when I know we’re turning a small idea into something that will matter. Every time I leave a recording session, I feel euphoria.” For now, Lauria just wants to make sure her listeners take something…whether it makes them move on a club dance floor or smile at home while doing homework. Whether it’s her music or her lyrics, “I want potential fans to connect with me as an artist through my songs. I want to create something that’ll make others feel a tenth of what I feel during these moments when I am most inspired, no matter the genre.” And now another member of Lauria’s family has a hand in her fate. “Since I was a kid, another one of my uncles (who is now my manager) said he’d make me famous, “she laughs. “Now we’re ready!”
Tell us your real names, country of birth, and childhood experience.
Florie-Laure Zadigue Dube, I was born in Montreal, Canada. However, I am from a Haitian and Guadeloupean heritage, which I am very proud of. I grew up in a neighborhood called Côte-des-Neiges, in a duplex, living under my aunt’s family. I had a beautiful childhood, full of love and support. It wasn’t always easy, everybody has their little family issues, but we’ve always made it work.
Tell us your academic qualification.
I have a high school diploma, with international qualifications, from an all-girls private school called Pensionnat du Saint nom de Marie. I went to college at Bois-de-Boulogne, where I followed the 2 years Society and Human sciences program. I am currently at Concordia University, in the Business program working on my marketing major.
Elaborate on your music career, band name, experience, and skills.
I am relatively new to the music business. During my high school years, I posted videos on me covering famous songs on YouTube but got very little recognition. In early 2016, I joined a Montreal band called NewDayz who had seen a bit of local success. We performed and wrote many songs. However, issues within the members forced us to disband a year after I joined them. Since, I’ve been working on my solo career, taking singing lessons and writing during all of my free time.
Tell us your genre and idea behind your music song.
Losing me is a pop/indie song. It is important for me that my first songs are all empowering. I worked on the lyrics so that they would reflect strength in a situation that’s so common but so weakening at the same time so that the song would be relatable to all listeners.
Tell us how to run a record label based on your experience as an artist.
I think the most important thing is being a good matchmaker. You have to match the artist with the right producer, the project with the right team, the song with the right distribution. I know I’ve had many issues with producers before. As talented and dedicated as they were, it just wasn’t working because we didn’t really understand each other. But with the right match, then you can create magic, you have people that are willing to do the work, loving what they do without the burden of not feeling like they’re not being heard. It can only be successful that way.
List your various works.
Tell us how you are promoting your music.
Social networks mostly. I am partnered with the company Last Tango Production for all promotions.
Share your press release and reviews with us.
My reviews and interview:
Explain the story behind the song.
Losing Me tells the story of a young woman choosing herself over a toxic relationship and accepting her fate as a blessing. It sings of heartbreaks and discovering self-worth through negative situations. For those feeling down and unsure of themselves.
List the radio stations, television stations, and blogs that have aired or featured your new song.
IndieCan radio, Popcan radio.
State the names of other members of your band, music producer, or crew.
First-person on my crew, who listens to everything and has a say in everything because I trust his instincts, is Shay Buttah, a music producer from New York. He has his own music out and is part of a New York music producer group called TASE GRIP. Also, when I started taking music seriously, the one person who was there for me is a multi-talented musician called Christina Beaudry-Cardenas. She accompanies me on the guitar when I perform solo, but she plays the drum, the flute, the piano, and the ukulele. I’ve also worked with Dominique Messier for the production of Losing Me, the drummer of Celine Dion, as well as Dan from Studio Planet in Montreal.
Tell us other activities you are pursuing apart from music.
I am currently studying Marketing at John Molson School of Business. I am also a flamenco dancer; I’ve been taking classes for 13 years now.
Elaborate on the song.
Losing Me is my first single. Originally written by Edenn, another artist on my uncle’s label BESTAR, Losing Me was rewritten and recomposed by me and my team to create a melodious pop record to match my musical attitude. Intimate and harmonious, this newly released recording features smooth vocals, beautiful strings, and a strong drum base.
Tell us how long you have been in the music business, your experience, and your future goal.
I like to say that I’ve been in the music business since I was 2 years old. But legitimately, I’ve been in the business for almost 3 years now. I want to be heard, I want to be able to live from my art, without having to work on anything else but music. I want to eat, drink and breathe music; it just makes me feel absolute bliss, to spend a few hours on it. My goal is to be able to spend my days with the people that I love, making music.
Tell us what makes you unique from others.
I’m different because my style is mine. I am not trying to be another Rihanna, another Beyonce. I want to introduce the world to Lauria. I create music that I don’t feel I’ve heard before. In every genre of music, there are certain trends that new artists always try to adhere to. But to me, it doesn’t matter. I just create something that personally makes me feel good, who cares about the trends?
List your five favorite songs including the artists.
The Hills – The Weeknd
All Night – Beyonce
Remedy – Adele
Tomorrow – Jorja Smith
Element – Kendrick Lamar
However, those are just “at the moment” favorites. My favorite songs change with my moods and the seasons.