Tell us your real name, country of birth, and childhood experience.
My name is Aeriel and from Los Angeles, CA. I took an interest in performing at a young age and at that time I was developing my craft by taking lessons and performing in local theater and talent shows. It wasn’t until around 13 when I asked for my first production software that I started writing and creating originals. At that time, I didn’t know anyone who did music, so it really just stemmed from me desperately wanting to create and taking it into my own hands. But at that age, I just wasn’t confident enough to put myself out there.
Tell us how you start your music career, musical background, experience, and skills.
Musically, like many artists, I started singing in the church and from then on branched out into local talent showcases and musical theatre. Those avenues really helped me develop a sense of stage presence and confidence, but when you constantly perform others material it can be hard to find an artistic identity. It wasn’t until college when I was about to play and experiment with different sounds to start figuring out who I am as an artist.
I actually started my professional music career behind the scenes. My goal has always been to be an artist; however, there was so much I needed to learn to make that a reality. In college, I interned for production companies and larger labels like Warner Music and also worked in the industry after college. It taught me a lot about how the industry works so when I started creating my own content, I could apply what I learned to my own art.
Tell us about your genre, concept, and idea behind your music video and the song.
I wrote “Be Down” after getting out of a not-so-great relationship that mentally I knew wouldn’t work, but emotionally I was still tied to the relationship. It left me feeling frustrated with the whole dating scene. After I vented to my friends and saw they felt the same way, I was inspired to write the song. I am an R&B/Pop artist so when making the track we made sure to include classic R&B sounds like the Rhodes and gospel chords but made it modern by including key bass, electronic drums, and samples.
The concept for the video came together when I met with the director, Lex J, and explained to him the reasoning behind the song and my vision. I really wanted something that was true to my life growing up and living in LA. He was able to take the concept and run with it. He’s very great at what he does.
Tell us everything that we need to know about you as a musician and the ups and downs you have faced in the music business.
The most important thing to know about me as an artist is that the musical integrity and experience for the listeners/audience will always come over anything else. I have a long road ahead of me as I gain more fans and receive more exposure to fully craft my sound and find what resonates well with my audience, but learning and continuous growth is my number one focus. As far as up and downs go every artist gets so many “no’s” before they get the right “yes” and it can be so easy to focus on the “no’s” and the negativity. But for every no I’ve gotten, I’ve also gotten a “yes” from a new fan or an inspiring message to keep pushing from someone I admire to keep pushing and stay focused on that has made a world of difference.
Tell us how long you have been in the music industry, your experience, and your future goal.
I’ve been a part of the music industry in some capacity for at least 6 years. I’ve done everything from interning and being the office coffee runner, to background singing and corporate singing which is a different experience for many artists. My future goal is to be able to take those experiences and use them to not only uplift myself and my art to bigger platforms but also help and educate other artists.
Tell us what inspires you to write, compose and sing.
I’m inspired by so many things, but mainly my experiences and the experiences of those around me. I think sometimes it’s easy to think that we are the only ones going through certain situations or struggles because as a society, there are many subjects we still are not very open about if we think it will portray us in a negative light or make us look weak. But once you start opening up you’d be surprised at how many people can relate to your story. That’s why I’m inspired by and write about everyday struggles and events because you never really know who you can help.
Tell us the secret behind making a hit song.
I’m just starting out so I think it would be foolish to assume that I know that lol. But it seems to be that the songs that turn into hits are those that can both move you musically and are authentic and relatable enough to make you feel it lyrically as well. And hopefully one day I will have a better answer from experience lol.
Tell us the message you will like to pass to your fans out there.
I hope my music would inspire people to be authentic to themselves and not be afraid to admit what they want and go after it. I think we’ve gotten to a point where it’s become trendy to “not care” or “have no feelings”, and at a certain point, it really can be counterproductive. The number one charge I gave to myself when writing was not to be afraid of owning how I feel and I hope that’s something listeners pick up on and practice in their own lives because truthfully, anyone who invalidates your feelings and aspirations isn’t worth keeping around anyway.
Tell us the piece of advice you will give to an upcoming artist.
The advice that I will give to an upcoming artist is that persistence is the key to success. There’s so much talent in the world and it can be overwhelming to attempt to be heard, but you have to keep in mind that all big artists are only where they are because they kept pushing. I’m definitely not anywhere near where I want to be, but I’ve already found it to be so true.