Artist Name: Jennings Couch
Song Title: Saviour
Genre: Alternative Rock
Release Date: 5/10/18
Saviour – Jennings Couch
Born in the wilderness of New York City, raised in rural England, and made on the streets of London, Jennings Couch is someone who embraces change.
Since writing his first songs at the age of 7, Jennings has gone on to create a unique – and eccentric – pop voice. In the beginning of 2017 after having recorded an album’s worth of music, Jennings began gigging and within three months was on his way to Austin, Texas to perform at SXSW 2017. This was followed by a trip to Chengdu, China to perform at the 2017 Silk Road Indie Music Festival where Jennings won the award for ‘Best Song in Show’. Live, Jennings Couch employs pitch-perfect harmonization and anthemic arrangements that provide fans with rich and varied soundscapes that compare to the likes of The 1975 and Imagine Dragons. His lyrics deal with a range of philosophical, social, and scientific topics from physics to heartbreak and everything in between. Whether a result of his influences, travels, or tendency towards the obtuse, one this is certain: in an era of copycat faux-musicality, Jennings Couch is a refreshingly unique proposition.
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Brief us on how to impress fans during a live performance.
Never lose eye contact. I was always told it’s super important to look your audience in the eyes when you’re performing. This was hard for me to do because I used to be super nervous and even turn my back to the audience. As soon as you do this, you lose their concentration. Let them be transfixed by you and the music!
List the names of your biggest supporters.
My career is still in its infancy so my biggest supporters are still my friends and girlfriend. But by far my biggest fan right now is my mum, bless her. She’s always believed I can make it as a songwriter and solo artist. People like that really give me confidence and the drive to succeed!
Explain what has motivated you so far in your music career.
The desire to make this my job has always driven me. The idea that I can make a living off of something I love doing – making music – has always been a driving force. I literally couldn’t imagine doing anything else. I don’t even know how to do anything else! As a songwriter, I want people to be able to relate to my music. It’s always been a dream of mine to play a huge stadium gig and have the entire audience singing my song back to me! I couldn’t think of anything better for a songwriter.
Discuss your experience as an artist.
I’m not going to lie, it’s been tough; loads of high moments and a lot more low moments. I’ve been close to quitting several times. It’s just so hard to make a splash in this day in age. The music market is so saturated, especially here in London, and it seems there’s no way to get your head above water. I believe it will take perseverance and passion. Once people start to take notice of what you’re doing, and they can see that you believe and love what you do, they will start to pay attention and the word will spread. Don’t get me wrong, I’ve had some amazing moments playing shows as far away as China! It’s just interesting how you can be on such a high playing to hundreds of people on the other side of the world, then you come home and it feels like you are back to square one. Sitting at the computer, doing social media, and trying to make it work.
Tell us the biggest mistake you have ever made in your music career.
Probably the biggest mistake was not starting my music career sooner! I started properly when I was 21, but if I did when I was 16 I believe I would be better at using social media and interacting with people online. Especially with vlogging. I hate vlogging, but it is so important and lets people see the real you! I just can’t do it though…
Discuss the story behind the song.
The story behind my new song ‘Saviour’ is about being strong-willed and determined. It is about carving your own path in society and not giving in to social norms, just being yourself. I emphasized this idea with a strong lead vocal performance in the song and lyrics like “Now my heart is on my tongue and I can’t help saying just what I want”. Lines like this give a sense of rebellion and speaking out against those who want to beat you down. Also, the static drumbeat gives a sense of walking or marching, as if you were taking your own path. Overall, I think I conveyed my ideas clearly and strongly through the lyrical and rhythmic content.
Tell us how to fund a music project.
There are many ways to fund a music project. Websites like Go Fund Me or Patreon are good ways to secure enough funding to record your next album or perhaps put on a small tour. However, I believe the long-term investment is necessary for a successful project. Once you have established yourself as an artist, it might be worth seeking investors who love your music and believe in your project. That way you can be sure the funds will be there when it’s time to release new music or tour the world!
Discuss your opinion on the safety of fans during shows and live performances.
Fan safety is key. If a fan has a bad experience at one of your shows, it is likely he won’t be your fan anymore. So it is paramount to make sure that the fans have a safe and enjoyable time. To be honest, fan safety and performance security are not my strongest subjects! But I do know that the safety of the public is of utmost importance. As an artist, I wouldn’t want anyone to have a bad experience at one of my shows, so of course, fan safety is important to me.
Tell us the greatest piece of advice someone has given you as an artist.
The greatest piece of advice someone has said to me is ‘just keep pushing.’ Keep striving for success. No matter how depressed you get, keep going.
Tell us what you will improve or change in your music.
I am constantly evolving my sound and my performance. As I grow as an artist, I become inspired by other artists and bands and I get new ideas for my music as well. Just recently I’ve been discovering my ‘sound’ as an artist, both in songwriting and in my vocal delivery. My new song ‘Saviour’ is a perfect example of this. I am now leaning towards a slightly more edgy sound with strong vocals, whereas previously I was doing more ‘soft rock’ style music.
Discuss vocal training and how you protect your vocal.
Vocal training and technique are super important to me. I spend at least 40 minutes every other day doing vocal exercises, extending my range, making sure I keep developing my ‘sound’. Before any vocal session, whether I’m recording, doing a gig, or just rehearsing, I always warm up. It is so important to warm up your vocal cords and your face muscles, especially if you haven’t sung for a few days. My songs have quite strong vocal parts and high melodies so if I don’t warm up properly I can end up doing damage to my vocal cords. Before a gig, I like to take a Vocalzone tablet or something similar just to open up the sinuses and relax the vocal cords.
Discuss your best mood during a performance.
My best mood during a performance is when I just lose myself. I end up closing my eyes, listening to the music and enjoy singing to it. However, I forget that I’m supposed to be eye-balling the audience at all times. But I believe sometimes it’s good to show the audience that you can lose yourself. It shows them that you love and believe in what you do and that is a contagious feeling.
State your artist’s name and elaborate on it.
My artist’s name is my real name! – Jennings Couch. I know it is a strange name, but it is a family name…
List your best artists with reasons.
Grandson – I love his mix of hip-hop and rock.
Twenty One Pilots – I believe they are at the forefront of blending genres like hip-hop, rap, rock, and alternative/indie. It is something I want to experiment with as well.
Glass Animals – They have such a unique vibe and they are true to their sound. It’s great to see artists who have such a defined sound.
Discuss your existence as an artist.
I see the music industry as a huge brick wall and all of us artists are lined up at the wall trying to figure out how to break through into the industry. Some people have more success at breaking through the wall. For me right now, I am just picking at the brick wall with a needle. I need a bigger tool, something stronger to break the wall. This will come in the form of a song that I release, or a show that I play. I need something that will help me to breakthrough. Once you’re in, people will start to take notice of you.
Tell us the greatest problem you think is facing society and the solution.
In terms of the music industry, the greatest problem it is facing right now is lack of control. The music industry does not know how to cope with so many people releasing so much music all the time. Streaming is a problem too because the artists do not get paid for it. The only way an artist can actually make money is by playing big shows and selling merchandise. Or getting lucky and getting a song on a TV show or film, but again the market is so saturated: it is hard to get your head above water.
Discuss your songwriting and recording.
My songwriting takes many forms. I have no rules or guidelines. I just start with whatever I like: maybe it is a drumbeat or a lyric that I like. Then I build the song piece by piece, always remembering to stay true to myself but also try and make the song relatable for all listeners. My favorite is the recording process. I love being in the studio with my producers making records. It is amazing to hear a song come together.