Share your life story with us.
My name is Steven Royale, I’m 25 years old and I am a Dominican-American recording artist/songwriter based in Miami, born in Jamaica Queens, New York. My musical style is a fusion of hip-hop and dance music.
I began writing songs in my house at an early age as I used music as an escape from society. Many times, I felt like I didn’t fit in as I was overweight and kids at my school used to make fun of my size. I hated being called names and so I used music as a way to fight back that hate, this is what initially sparked my interest to become a rapper and songwriter.
Share your press release.
Steven Royale is the electrifying recording artist behind the 2018 party anthem “Dominoes”. A song of this caliber is sure to have a constant rotation at nightclubs and music festivals as it anchors magnetic production by producer UpperCase 5ive (UC5) and multi-platinum selling producer Sahpreem A. King.
The single “Dominoes” was introduced to Royale after some major recording artists turned down the song. Sahpreem opted for UpperCase 5ive to keep the song in his vault, as the perfect artist would one day present himself.
“Once I started working with Sahpreem and UC5, it was clear we had great chemistry. Sahpreem, my mentor, gave me the idea of offering fans something unique with my music. After we listened to the final version of “Dominoes”, we knew that it had to be the first single, but the only way to really catch the people’s attention was to create an exciting visual and become quote-unquote the “purple cow.” – Steven Royale.
List the names of those that have assisted you so far in your music career and use this opportunity to thank them.
When I started to take music seriously at 16, the first producer that I worked with was Nacio Baron, he showed me the art of songwriting and how to count my bars during hooks and verses. My label mentor Sahpreem King, taught me a lot about the business side of the music industry and the importance of contracts and music publishing. I can’t thank both of these guys enough for molding me into the artist I am today.
Narrate your experience while recording in the studio or while touring.
When I record in the studio I like to have a private setting; I’m not really one of those artists that like to have a bunch of people in the room, I like to stay focused and I can trust my team to give me honest feedback on my performance. I still have a lot of fun recording though it’s not always serious, I joke around with my team as music is like a science experiment trying to figure what works and what doesn’t.
Go into detail about your songwriting process.
I write a majority of my songs before the music is created, most times I like for the production to be built around my melodies and ideas as it gives me room to be creative with the writing process.
Brief us on what you have on the way for your fans out there.
I’m currently finishing up my debut album titled “Thrills and Satisfaction” and I’ve got some more music videos and singles in the works as well.
Tell us what you are doing to increase your fan base.
I’m currently doing all of my self-promotions on social media and looking for gigs to do live shows. I also started a YouTube channel with my team so fans can get to know me on a personal level through vlogs as well.
Tell us that point in time that you just feel like giving up on your music career.
I’ve never hit a point where I wanted to give up on music, I’ve been at it since I was 9 years old and I don’t plan on stopping any time soon.
Go into detail on how you make your instrumentation or melody.
I record most of my melodies while I’m driving around, so I always make sure to have my phone ready to record any melodies and ideas.
Tell us your complete understanding of music licensing.
Licensing music is really important in today’s industry you can be discovered through ads and commercials; just look at how many indie artists the company Apple has put on.
Tell us the best way to get in touch with you on social media.
I’m usually on either Twitter or Instagram but my favorite would definitely have to be Twitter; it keeps me updated on trends and the latest news.
Give us the links to your various stores.
Tell us your favorite genre of music.
My favorite genre of music is definitely rap/hip hop and my second favorite would have to be dance/pop music.
Tell us the subject matter of most of your songs.
A majority of my songs are about personal experiences but I feel my best songs are about girls that I’ve had relationships with. I also like to make braggadocio tracks and bangers for the club, so I guess I do a little bit of everything.
Tell us all we need to know about this song.
The production for “Dominoes” was created by UpperCase 5ive and Sahpreem King, they actually brought the song to me around the time we first met, at first, I didn’t think it was my style but after building on our chemistry in the studio on a few other tracks, Sahpreem mentioned the “Dominoes” track again and it ended becoming my first single.
Tell us what you think about digital distribution and streaming.
I think digital distribution and streaming are actually good for the music industry, I know a lot of people don’t like it because it kills record sales but in my opinion music has to evolve and it’s easier to consume music without having to carry CDs everywhere.
Tell us various ways that artists can boost their revenue.
Artists can boost their revenue by doing as much as they can on their own and finding creative ways to get their music heard, putting your music on YouTube and Soundcloud is only the first step now you actually have to find a way to get people to go and listen.
Tell us your thought on self-training and going to an educational institution to study music.
I actually went to an educational institution myself in Miami, I wanted to learn how to engineer the music and maximize the quality of my sound, I was already a songwriter but I wanted to be great all-around so if that’s something you would want to do I definitely recommend it.
Go on at length on what it takes to write a hit song.
A hit song isn’t something that is always pioneered in a studio, a lot of time hit songs happen by accident, the biggest thing with a hit song is impacting when you see your peers vibing and sharing your song then you’ll know right away you have something special.
Tell us what you will buy if you want to build your own studio.
I would buy a great set of speakers, a good microphone, headphones, and a pre-amp. This is all the equipment that you need to get your ideas on record. There’s obviously more that goes into it but if you’re looking to get started that’s what I would get.
Go on at length on what it takes to gain the attention of the audience while playing live.
When performing live one of the most important things is the clarity you want to make sure that the people can hear what you’re saying, that’s how they get to feel who you are and you can make an impact.
List your five favorite songwriters.
A few of my favorite songwriters are Eminem, Max Martin, and John Lennon.
List your five favorite music producers.
My favorite music producers are Kanye West, Dr. Dre, Noah Shebib, Boi 1da, and Vinylz.
Describe in detail how you feel when you hear your song on the radio.
Having your song on the radio is a great feeling just knowing that the world is listening to you is amazing.
Describe your best mood to write a song.
I feel I write my best songs during the fall/winter I just feel more comfortable and my mind gets real creative during that time.